Nationwide Vehicle Wraps Manufacturer JMR Graphics Responds to an Article Discussing a Russian Billboard That Uses Flames to Attract Customers

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Nationwide vehicle wraps manufacturer JMR Graphics comments on an article that talks about a new Russian billboard for a restaurant that uses flames.

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JMR Graphics, a nationwide vehicle wraps manufacturer, responds to an article published by AdWeek discussing a Russian billboard that uses fire to promote a local restaurant.

In an article published by AdWeek on January 6th titled “Restaurant Cooks Up a Hot Ad for Char-Grilled Steaks by Just Lighting the Billboard on Fire,” a billboard that uses fire is used in Yekaterinburg, Russia’s fourth-largest city, to promote a local restaurant. The billboard contains an image of a steak and lines of fire over it to promote flame-broiled steak that the restaurant serves. After the fire burnt out, it left behind genuine grill marks on the image of the steak.

TJ Panell, a representative of JMR Graphics, a nationwide vehicle wraps manufacturer, says, “The beauty of outdoor advertising is that it allows you to get very creative while also allowing for maximum brand exposure. We’ve all seen billboards before, but a billboard on fire is sure to catch everyone’s eyes.”

Pannell says, “The name of the game is to catch people’s attention and to engage them in your brand and what it has to offer. You don’t always need fire to grab people, but a creative campaign with visually appealing components is a great way to go.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Joseph DeRicco
JMR Graphics
+1 (800) 378-6343
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Scott Darrohn
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JMR Graphics Inc.
since: 07/2012
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