An increasing number of consumers are browsing the Internet on smart phones and tablets instead of laptop or desktop computers, and the site needed to be accessible across all platforms.
Indianapolis, IN (PRWEB) May 15, 2014
Updated design, fresh content, and attractive visual style characterize the new website of Joe’s Auto Sales East, a buy-here-pay-here car dealership in Indianapolis.
“We wanted the website to make our services more accessible and attract new customers, while building a brand identity that’s professional and reliable,” said Drew Krier, the owner of Joe’s Auto Sales East.
With this goal in mind, Krier approached The Web Guys, a web design company located in Carmel, Indiana, to design, write, and build the new website. The Web Guys team worked closely with the owners of Joe’s Auto Sales East to create content that not only gives customers a comprehensive overview of the company’s services, but also has been optimized for search engines. Clearly organized and accented with visually appealing graphics, the new website makes it easy for customers to find the information they need.
In addition to emphasizing quality content, Krier understood that it was important for the website to work smoothly on mobile devices. “An increasing number of consumers are browsing the Internet on smart phones and tablets instead of laptop or desktop computers, and the site needed to be accessible across all platforms,” he said. Built using responsive-focused techniques, the new website is optimized for the many devices consumers use to access the Internet.
Furthering the company’s accessibility to customers, the redesign features social media integration. An embedded Twitter feed and social media buttons on each page give customers the opportunity to connect and engage with Joe’s Auto Sales East through a variety of channels. Customers can stay up-to-date with news and specials via Facebook, Google+, and the company’s blog.
At project completion, owners of Joe’s Auto Sales East were pleased with the redesign. “We really like the updated look and feel of the site,” said Krier. “It’s in line with the identity we want to present on the web.” The new site can be found at http://www.joeseast.com.
About Joe’s Auto Sales East
Founded in 1992, Joe’s Auto Sales East provides customers in Indianapolis, Indiana, with used cars and buy-here-pay-here auto loans. Family-owned and -operated, Joe’s Auto Sales East helps buyers find a vehicle that fits their budget. Customers can call (317) 405-8545 for more information, or visit http://www.joeseast.com.