John-Paul Doyle Joins Chicago's Innovative Bluedog Design as Senior Creative Director
As food and beverage innovation continues to grow in Chicago, growth consultancy and brand strategy firm Bluedog Design is attracting top talent to help these companies transform their place in the market.
CHICAGO, March 21, 2019 /PRNewswire-PRWeb/ -- As the growth of innovation in food and beverage continues in Chicago, leading growth consultancy and brand strategy firm Bluedog Design is attracting top talent to help clients transform their place in the market. The company is excited to welcome new "Bluedogger" John-Paul Doyle, formerly Senior Creative Director at Anthem Worldwide in New York, NY.
The attraction to Chicago and Bluedog Design was hard to deny for John-Paul and his wife, a food stylist and food writer. "I am fascinated by how much higher level the thinking and work is at Bluedog. It's really a new approach that I want to be part of," he said. "'Bluedoggers have vision, grow strategic expressions, bring it to life through design, and then actually activate the vision in the market. It's the whole package from beginning to end for clients."
"Great design shapes consumer value and it makes strategy visible," said Michelle Hayward, CEO and Co-Founder of Bluedog Design. "John-Paul's presence at Bluedog gives our clients another 'reason to believe' even more in our ability to innovate a product or brand in the market. We're very excited to call him a 'Bluedogger.'"
At Bluedog, John-Paul will be responsible for driving clarity to solve clients' transformation, innovation, brand strategy, and brand design challenges. He leads the way in unpacking complex problems and delivering focused, engaging strategies and team experience, and will be collaborating closely with the strategic and innovation teams to ensure brand and design are always front and center and are expressing value.
"They live and breathe innovative thinking at Bluedog, not just through design and strategic insights, but also in the unique culture they've created. I'm looking forward to making design a fundamental part of the success we create for clients."
Doyle earned a B.Des in Visual Communications from Dublin's National College of Art & Design. His experience runs deep and wide, as he has worked in a variety of industries with companies and global brands that include Diageo, Unilever, Kraft, Nestlé Waters, Bayer, and The Coca-Cola Company.
SOURCE Bluedog
Share this article