Jaffe Adds Veteran Legal Marketing Strategist Joi Scardo

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Long-time law firm marketing professional, Joi Scardo will now serve as a Senior Marketing Strategist for the leading legal marketing and PR agency. Prior to starting with Jaffe as a strategic alliance partner in the fall of 2013, Scardo was marketing director for Bradley Arant Boult Cummings LLP, an AmLaw 200 firm.

Joi Scardo - Senior Marketing Strategist for Jaffe, Leading Legal Marketing and PR Agency

Joi Scardo

Joi’s deep knowledge of state bar ethics rules is a significant asset for our clients, particularly as rules change and vary among regions. ...as a business development coach and senior marketing strategist deepens our bench of marketing services.

Jaffe, the leading legal marketing and PR agency, is pleased to announce that veteran legal marketer Joi Scardo has joined as a Senior Marketing Strategist. Scardo had been a strategic alliance partner with Jaffe since the fall of 2013.

“Joi’s deep knowledge of state bar ethics rules is a significant asset for our clients, particularly as rules change and vary among regions. Her strong background as a business development coach and senior marketing strategist deepens our bench of marketing services,” said Terry M. Isner, President of Marketing and Business Development at Jaffe.

A law firm marketing veteran of more than 20 years, Scardo has held in-house positions with firms ranging in size from 100 attorneys in three offices to an AmLaw 30 firm with 1,000 attorneys in 19 offices. Before her strategic alliance with Jaffe, she served as marketing director for Bradley Arant Boult Cummings LLP, an AmLaw 200 firm based in the southeastern U.S.

“Joi has been incredibly helpful to us as a strategic alliance partner since we started working together last year, and we are very happy to add her as a permanent member of the Jaffe team,” said Vivian Hood, Jaffe’s president of Public Relations.

“I have enjoyed working with my Jaffe colleagues for the past year, and am pleased to embark on this closer relationship with a remarkably talented group of legal marketing professionals,” said Scardo. “As a CMO, I hired Jaffe on more than one occasion because of their expertise, thought leadership and unrivaled client service. When I decided to become an outside marketing consultant to law firms, I knew I wanted to be associated with the professionals here. There was no other choice, as far as I was concerned.”

Named one of ExecRank’s “Top Marketing Executives in Privately Held Companies” for 2012, Scardo holds a BS in marketing from the University of Virginia. She is based in Santa Rosa Beach, Florida.

About Jaffe

Jaffe is the legal industry’s full-service marketing and public relations agency. Devoted solely to law firms, legal vendors and legal associations, the agency received a Ragan and PR Daily 2013 Ace Agency Award, a 2014 and 2013 Legal Marketing Association Your Honor Award, named by the National Law Journal as the industry’s Best Social Media Consultant in 2012 and 2013 and a Top Social Media, PR and Business Development Consultant in 2014. Jaffe prides itself on its exceptional client service and its comprehensive service offerings, including media relations, legal marketing and business development, creative services, content marketing, search engine optimization, and rankings assistance. With experienced consultants throughout the country and in Canada, the agency operates through a unique virtual office environment with experienced consultants throughout the USA and in Canada.

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Laurie Pehar Borsh

1.800.915.2151 Ext: 706
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Vivian Hood
Jaffe
904.220.1915
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Jaffe - Leading Legal PR, Marketing, Media Relations, Social Media and Creative Services AgencyJaffe - Leading Legal PR, Marketing, Media Relations, Social Media and Creative Services Agency