Second Life Celebrity, Joi Price, Brings the Virtual World into the Real World with Launch of Luxury Brand on Black Friday

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Virtual socialite and entrepreneur, Joi Price, launches ‘Angels x Astronauts’ jewelry collection through a revolutionary transmedia platform.

Command. Earrings by Second Life Celebrity Joi Price

Command. by Joi Price

The entire virtual world is special and unique place, because it is built exclusively with user generated content. Graphic and 3D designers like myself are thriving... laying the groundwork for a seamless transition into the real world.

Born from the sharp angles and hard lines of urban architecture, today marks the worldwide launch of the Joi Price brand and her inaugural jewelry collection, Angels x Astronauts. The entire collection will be available online on Black Friday, November 29th, 2013 at joiprice.com.

Born and bred in Brooklyn, Joi Price fell hard for the design and geometry that comprise the most iconic cityscape in the world, New York City. This passion led Joi to construct her own virtual version of New York City in Second Life, a large multi-player online game (MMOG) with 36 million registered accounts where users can design and play as their avatars in a totally subversive 3D environment. Here her vision became an instant hit with among the 1 million plus monthly visitors to the game.

“The entire virtual world is special and unique place, because it is built exclusively with user generated content. Graphic and 3D designers like myself are thriving, creating viable businesses in-world, laying the groundwork for a seamless transition into the real world.”

Joi has begun translating architecture into wearable design. “Fashion is in my blood. I’ve been drawn to technology and architecture, but all the women in my family were seamstresses, going back 5 generations.” Never galvanized by the transitory nature of fashion, Joi has created a collection that utilizes the enduring elements of gold and leather, resulting in a stunning realization of two oppositional but complementary worlds.

Fashion fades, architecture endures.

Her passion for merging worlds extends to Second Life. “I’ve seen some of the most innovative designs in SL. There is so much untapped talent. That’s why I’m launching Fashion I/O, a platform for virtual designers to bring their work into the physical world.” Fashion I/O will collaborate with Second Life designers to help them manufacture, market and sell their work. Joi Price will be the first of many brands to leverage this platform. Additionally, Fashion I/O will bring established real life brands into Second Life, beginning with the luxury brand Adore New York.

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Joi Price is is an nationally award winning website designer originally from Brooklyn, New York City. In Second Life, she has recreated New York City and the Fashion Feed of SL.

Joi Price® is a registered trademark.

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Reda Wigle
Joi Price
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