New Jolen™ Creme Bleach Website Confidently Connects with Female Consumers

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http://www.JolenBeauty.com Brings a New Look, Robust Beauty Content and an Enhanced Navigation Experience

www.jolenbeauty.com

Go confidently with Jolen Creme Bleach, the trusted, at-home beauty must-have to quickly, affordably and effectively lighten unwnated facial and body hair. www.jolenbeauty.com

Our new Jolen website underscores our company’s mission - to empower women to go confidently and embrace their natural beauty,” explains Evelyn Kossak, president and founder of Jolen Inc....

Jolen Inc., the makers of Jolen™ Creme Bleach, the number-one selling cream bleach brand in the world, continues the brand’s visual evolution with the launch of a newly-enhanced website at http://www.jolenbeauty.com. This comes on the heels of the introduction of new Jolen Creme Bleach product packaging (with 20% more product and new mixing cup), the first major update in 50 years, which hit shelves last month.

“Our new Jolen website underscores our company’s mission - to empower women to go confidently and embrace their natural beauty,” explains Evelyn Kossak, president and founder of Jolen Inc., a privately-held, family owned company headquartered in Fairfield, Connecticut. “It’s not only about the confidence to manage unwanted facial and body hair, but becoming a beauty resource for our consumers.”

The bold, new site, developed by Path Interactive, a New York City-based digital agency, includes an ever-expanding Beauty Book section, which offers a range of helpful information for managing unwanted facial and body hair. In addition, there are testimonials, tips, tricks and confidence-boosting beauty advice from celebrity makeup artist, Belinda Moss. The Jolen website also offers an enhanced navigation experience with an improved Where-to-Buy section that allows consumers to sort by cream bleach formula (original or sensitive) and find their desired product in store and/or online.

“Our beauty consumers are demanding when it comes to quality, so it was very important that the site have a high-end feel, with great photography and compelling graphics, along with easy navigation and dynamic content,” adds Jeff Kossak, vice president at Jolen Inc. “We also wanted to let our visitors be social with our content, so it’s shareable and pinnable, which coincides nicely with our expanding social platforms, including our new Pinterest page.”

Jolen Creme Bleach is available in both original and sensitive formulas (with Aloe Vera) nationally in most major retailers, including CVS, Harmon, Rite Aid, ULTA, Walgreens and Walmart, as well as select beauty specialty stores and online for the suggested retail price of $5.99.

For more information, visit the new site at http://www.JolenBeauty.com.

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Laura Giardina
Robin Leedy & Associates
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since: 10/2014
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