Josh Cote Visits Cape Town to Encourage Business Owners to Grow Their Personal Brands

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Entrepreneur and owner of EAW Consulting Josh Cote spent the last few days in Cape Town, South Africa, speaking to the country’s next generation of up-and-coming business owners about how to set up their brands successfully.

Josh Cote Consultant Cape Town Speech
Building a sense of authority in your online branding takes a consistent effort over an extended period of time.

During one of his speeches, the owner of EAW Consulting revealed statistics that indicated 97.2% of people now conduct research online before going for a job interview. He believes the consequences of which now means that simply having social media pages is not enough; “Active engagement is required with all target audiences, or people won’t buy in to your channel’s content. As a business owner, you are part of your company’s brand, and when people Google you they should come across credible content that positions you as such.”

About Josh Cote: http://www.eawconsulting.co.uk/

Mr. Cote’s international travel is almost solely dictated by his speaking engagements and commitment to helping others improve both themselves and their businesses across a variety of different areas. The American-born consultant has been based in London for the last 10 years, and has seen how British business recruiting has evolved with the rise of digital and social technologies – prompting a belief that branding plays a vital role in attracting and retaining top talent.

“When people Google you or your company what do they see?” Mr. Cote asked his audience, which prompted a lively discussion. The consultant then reiterated the connection between the online profile of the business owner and the business itself, explaining today’s branding requirements of owners on both a personal and professional level.

It was clear from the way Mr. Cote focused on this area that he wanted his audience to build their online brands in a coherent and sincere way, so that they could demonstrate authority and credibility on their given areas of expertise; “Building a sense of authority in your online branding takes a consistent effort over an extended period of time. As your content bank grows and your social presence increases, your brand will go from strength to strength,” stated Mr. Cote.

As a consultant specialising in business development, team building, motivational speaking, and sales & acquisitions, Mr. Cote believes he has a lot to offer budding entrepreneurs across the globe. The EAW Consulting owner has been actively increasing his own online presence of late in a bid to provide further resources and follow up to his motivational and educational speaking engagements.

For more information about Josh Cote follow him on Twitter @JoshCoteLondon

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Josh Cote
EAW Consulting
+44 20 8293 0100
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Josh Cote
@JoshCoteLondon
since: 03/2011
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