New York, New York (PRWEB) April 11, 2014
Jamie Geller, dubbed the “Queen of Kosher” by CBS, makes a highly anticipated appearance on NBC’s Today Show Friday April 11, 2014. The bestselling author, known for her fast, fresh and delicious family meals will showcase recipes from her new book to mark the Passover holiday that begins at sundown on Monday April 14.
Accompanied by gorgeous full-color photos, the JOY of KOSHER cookbook (William Morrow) includes original ideas for more than 200 authentically kosher, foolproof, flexible recipes for scrumptious, nutritious, and easy dishes, including a special guide for the Jewish holiday of Passover.
Jamie Geller’s influence is increasing exponentially: recipes from the new book are in the current issue of Family Circle magazine now on newsstands and she’s the face and heart of Wegmans 2014 Passover campaign across the North East, where sales have already increased. A slew of global events sees Geller in London, Antwerp and Toronto, where 300 women stood on line to meet her (‘Jamie Geller has carved out a kosher cooking empire with her fast fresh family recipes’ - The Toronto Star.)
“Passover is always one of the most exciting times of the year in our home,” says Geller, “our family and friends come together to retell our ancient story and celebrate with a feast of traditional and modern recipes – creating powerful culinary memories for a new generation.”
On Today, Jamie Geller demonstrated the perfect matzoh ball to accompany her Crystal Clear Chicken Soup with Julienned Vegetables and divulged the not-so-secret ingredient for her sensational sweet and savory Garlic Honey Brisket. The Chocolate Almond dessert Bark didn’t last long outside the green room, as cast and crew gobbled up the appealing Passover treats.
“When I am preparing a Passover Seder for a houseful of guests, I want to spend time at the table, not in in the kitchen, so I focus on recipes that are easy to prepare in advance and are the ultimate comfort food with a contemporary twist,” explains Geller, “take my Garlic Honey Brisket, for example, it’s so simple to make and tastes like you spent hours ‘slaving’ over the stovetop. What’s more, honey is so easy to find kosher for Passover, it’s versatile for sweet and savory recipes and adds a naturally sweet flavor plus moisture that absolutely makes this tender, melt-in-your-mouth brisket.”
Geller has an engaged and global community of hundreds of thousands of discerning family-focused Moms leading full busy lives - and they follow her passionately. So much so The Sabra Dipping Company have teamed with her to highlight Sabra products that are Kosher for Passover, as have MIKE AND IKE® candies, GOLDENBERG’S® PEANUT CHEWS® (year-round), Gold’s Horseradish, top digital ad agency 360i, French's, Manischewitz, and the National Honey Board.
Bill Dell from Wegmans Food Markets Inc. shares, “The holiday so far has been a success and consumer response has been very encouraging. Most importantly, sales have increased. Thanks to Jamie Geller for everything!”
If you missed Jamie’s appearance on Today on April 11th, visit JoyofKosher.com to find more than 900 kosher for Passover recipes -- including some of those shared on the NBC show.
About Jamie Geller
Known as the “Jewish Rachael Ray” (The New York Times) and the “Queen of Kosher” (CBS) best-selling author JAMIE GELLER is the founder and chief creative officer of the Kosher Media Network, publisher of joyofkosher.com, and the award-winning Joy of Kosher with Jamie Geller magazine. She is also host of the Joy of Kosher Holiday Special with Jamie Geller on PBS and Create TV. She has appeared on the TODAY Show, ABC, NBC, CBS and Martha Stewart Living Radio, and been featured in Forbes, Family Circle, Cosmopolitan and the Chicago Tribune among many others. One of the most sought-after Jewish food personalities worldwide Jamie Geller and her husband have five fun and fabulous children — all of which give her plenty of reasons to get out of the kitchen — fast.