Joybell Car Seat Mirror Offers Safe Alternative for Rear-Facing Infants

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Versatile Clamp Attachment Eliminates Projectile Risk Due to Strap Deterioration

A revolutionary new rear-facing car seat mirror has eliminated the risk factor of traditional infant mirrors and provided both parents and physicians with a safe alternative to monitor the well-being of infants riding in a vehicle. Developed by Dr. John Ester, a practicing obstetrician and gynecologist of more than 20 years, the Joybell mirror features a unique, easy-to-install clamp attachment to the headrest instead of the typical straps that deteriorate and weaken over time.

Crash tested by independent crash test lab Calspan, Inc., the Joybell mirror eliminates the need for nylon straps that can lose up to 50 percent of tensile strength within as little as 6-12 months due to sunlight oxidation and natural car vibrations. Securely attached to the headrest with a clamp, multiple crash tests have proven the Joybell mirror’s safety and stability in a traffic accident. Unlike mirrors secured with straps, the clamp will not become brittle with sun exposure and make it a projectile risk in the future – a tragic occurrence with strap mirrors. While some traditional car seat mirrors have also been crash tested, testing was limited to new products and not those that were exposed to time and sun.

“Studies have documented the loss of tensile strength in nylon and polyester straps after prolonged sunlight exposure, making them a hazard,” said Dr. Ester. “The Joybell mirror is one that physicians and parents can strongly stand behind without fear of injury. It’s also versatile and easy to adjust, making it both safe and practical.”

Never a proponent of car seat mirrors due to the risk factor, Dr. Ester made it his mission to transform rear-facing car seat mirrors after a patient experienced a frightening incident with her newborn child. Hearing concerning sounds from her infant in a rear-facing car seat – but without a mirror present due to her physician’s safety recommendation – the mother attempted to take a photo of her baby while driving in a situation that was unsafe to quickly stop or pull over. The decision resulted in a car accident, placing both mother and infant in the hospital.

“This unfortunate scenario made it clear to me that rear-facing car seat mirrors are essential,” said Dr. Ester. “The absence of one makes it impossible to check on an infant while driving, yet the projectile risk was too high to endorse anything currently on the market. That’s how the Joybell mirror came to be, after the long process of learning what makes straps fail, creating prototypes, production and extensive testing.”

The Joybell mirror is available for sale on Amazon, and additional details are available online at http://www.tuscobiaproducts.com. The website includes a video demonstrating the easy installation and effectiveness of the mirror, as well as additional Joybell products designed to make parenting easier and safer.

About Dr. John Ester
Dr. John Ester, a practicing obstetrician and gynecologist for more than 20 years, has served as women’s health director at his local hospital for over a decade. In this role, Dr. Ester oversees the vital service of certifying car seat installation and safety for newborn babies going home from his hospital. He also teaches new parents the essentials of car safety. Dr. Ester’s JOYBELL brand of baby products represents only the highest quality products that are tested, retested, approved and certified to meet or exceed safety standards set by the most trusted national and international organizations.

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