Juice Marketing Redesigns Website for MIP Fund Accounting Partner

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NP Solutions, Inc. aims to drive traffic, generate more leads, and provide a wider range of resources related to their nonprofit accounting software products and services.

VAR Channel Marketing Programs by Juice Marketing, LLC

Juice Marketing

We could have hired any web design firm. But we chose Juice Marketing because they know our industry and were able to implement best practices that align with how our prospects evaluate and purchase nonprofit accounting software.

Juice Marketing LLC, a marketing agency that works with accounting software and technology providers, has announced the launch of a new website for NP Solutions, Inc. Specializing in nonprofit software solutions including MIP Fund Accounting and Orange Leap, NP Solutions engaged Juice Marketing for a website redesign to drive more traffic, generate leads, and provide website visitors with a wider range of content and online resources.

NP Solutions wanted their website to do more than just look nice according to Founder and President Michael Golub. “We could have hired any web design firm. But we chose Juice Marketing because they know our industry and were able to implement best practices that align with how our prospects evaluate and purchase new technology. It’s something that goes beyond just the ‘look and feel’ or aesthetics. But I have to say on top of all that, the new website does look great.”

Mark Badran, Managing Partner at Juice Marketing notes, “For years now, we’ve been working with Michael and NP Solutions on a variety of projects including newsletters, email marketing, case studies, and more. The new website provides a platform to pull all that content together in one place and ensure that customers and prospects have access to everythting they need to learn about NP Solutions, the technology products they offer, and the attributes that make them a great choice for nonprofit organizations.”

For NP Solutions, a new website is just the beginning. Michael points out, “We plan to launch pay-per-click campaigns, create landing pages, blog more consistently, and offer more events on the site. I don’t feel like we had the right tools in place to do any of that effectively with the old website.”

Visit http://npsol.com for a peek at the new website.

Speclizing in marketing programs for Sage and Microsoft partners, the Juice Marketing team understands the long technology buying process and designs websites that deliver what prospects are looking for.

Learn more at http://www.juice-marketing.com/website-design

About Juice Marketing, LLC
Juice Marketing provides simple and cost-effective channel marketing programs to Sage, Microsoft, and SAP partners and business software providers. Their turnkey marketing programs - like marketing newsletters, customer success stories, lead nurturing campaigns, press releases, keyword-optimized blog articles, email marketing, social media coaching, and SEO consulting - helps small business technology providers squeeze the most out of their marketing dollar.

Visit http://www.juice-marketing.com to browse the portfolio of projects, review available marketing programs, or subscribe to their VAR Marketing blog.

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Mark Badran
@JuiceMarketing
since: 03/2009
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