Construction firms typically are engaged by sophisticated businesses or buyers who have conducted research, or have significant experience themselves. Relevant terminology, and understanding of the industry is critical.
Toronto, ON (PRWEB) November 07, 2013
Construction marketing has been slow to incorporate new methods of online marketing and lead generation. In today's world of digital marketing, a single online tactic has rarely generated powerful results in isolation. The most effective campaigns are combination programs which blend a mix of content, social, automation, construction SEO, PPC, and other methods together. Finding the perfect mix can be a challenge, and having the skill-sets to execute them all efficiently can be even more overwhelming.
Add to this the industry domain knowledge that is required to create quality authoritative content which will resonate with the prospects of construction firms. Generalist writers just won't make the cut. Domain expertise is required to produce such content. This is where Jumpfactor fills the gap.
"Our firm has a special focus on only helping service organizations to market themselves and generate quality leads efficiently," says a Client Services director at Jumpfactor. " With our extreme focus on service organizations we have honed our process to cater to the complex sales cyles of service firms, and we understand the buyer persona that is involved. Construction firms typically are engaged by sophisticated businesses or buyers who have conducted research, or have significant experience themselves. Relevant terminology, and understanding of the industry is critical. Alongside, and just as critical is having honed skills in inbound digital marketing tactics which work. The combination is a powerful marketing program that generates high quality leads."
For details on the specialized construction marketing program, visit Jumpfactor's page here. The company provides a complimentary strategy assessment.
Jumpfactor is an award winning full service Inbound Marketing Agency specialized in Professional Services Marketing for Service and Technology firms. The agency's services include branding, search engine optimization, content marketing, social media marketing, and marketing automation services. Jumpfactor has physical offices in Canada, and the USA. The agency has won awards for best in class Enterprise SEO and Marketing Automation.