Jumpfactor Provides Advice for Businesses to Augment SEO Strategies With Content Marketing Based on Recent September 2013 Google Analytics Keyword Data Removal.

Share Article

Google’s recent silent changes within Google Analytics reflect up to 70% of keyword data being hidden and listed as ‘not provided’ and this reduction of keyword data limits the analysis and targeting capabilities of traditional seo strategies. By shifting focus to a more diverse keyword strategy approach one can mitigate risk while maximizing ROI across SEO and content marketing channels.

professional services marketing

professional services marketing

by shifting focus to higher volumes of deep authoritative content, not only can a business avoid this lowered ROI, they can also multiply their results by leveraging the same content for inbound marketing campaigns to gain high quality referral traffic

Google has quietly been hiding more and more organic keyword data within Google Analytics according to a New York Times October 8th article about Google. This data has long been used to optimize and enhance SEO campaigns by identifying best and worst keyword performers, and to refocus linking and content efforts towards highest ROI keywords. Without such data this targeting ability is eliminated. Jumpfactor has assessed the situation and determined that the best SEO strategy to handle this change is to shift more focus to higher volumes of authoritative content for business websites, while also leveraging the content marketing for inbound strategies through social platforms.

“Google’s silent changes signify the reality that old methods of SEO will result in lower ROI. However, by shifting focus to higher volumes of deep authoritative content, not only can a business avoid this lowered ROI, they can also multiply their results by leveraging the same content for inbound marketing campaigns to gain high quality referral traffic,” indicates Director of Search at Jumpfactor digital.

The above content marketing strategy holds truest for Service Firms whose businesses rely on creating perceived authority and credibility amongst their prospects. The key then becomes the creation of authoritative content through domain expert writers. Specialized agencies such as Jumpfactor employ such domain experts for just that purpose. This recent Analytics change serves to highlight yet another advantage of working with specialized Marketing Agencies.

“There really is no short cut in marketing. Creating high volume low cost spun content no longer serves any purpose. SEO agencies employing such tactics are dying off rapidly due to retention issues as clients see lack of results," states a director at Jumpfactor. " We are seeing a mirroring of old school marketing in today’s environment. Building relationships through high quality knowledge exchange is the way to gain clients. Before we communicated in person and via letters and phones. Today the media is different, that is all.”

Firms who make the shift to Inbound and Authority Content marketing will gain rapid market share against those who wait and fall behind.

To see how your firm can leverage this new Google Analytics change to gain rapid market-share, get in touch with a Jumpfactor for a free 20 minute strategy consultation today. Call 855-529-5867 or visit our Content marketing page here.

About Jumpfactor

Jumpfactor is an award winning full service Inbound Marketing Agency specialized in Professional Services Marketing for Service and Technology firms. The agency's services include branding, search engine optimization, content marketing, social media marketing, and marketing automation services. Jumpfactor has physical offices in Canada, and the USA. The agency has won awards for best in class Enterprise SEO and Marketing Automation.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Public Relations
@JumpFactorMedia
since: 11/2012
Follow >
Jump Factor Digital Agency

Follow us on
Visit website