It’s not enough to just do standard advertising anymore. Today’s customers...want to see engagement marketing strategies. People want to work with people, and they want to know that companies value their thoughts and ideas.
Toronto, ON (PRWEB) August 31, 2013
Content marketing specialists have been saying that businesses need to forge relationships with potential leads early in order to achieve results. Jumpfactor has seen the correlation between high content engagement and increased sales for their professional services and technology clients. Effective Professional Services marketing places a high emphasis on content based marketing as a way of initiating and building relationships with potential clients. Based on an analysis of what has been working most effectively for their clients, Jumpfactor has now published a list of Top Content Marketing Strategies for 2013 for service firms.
The firm has been collecting data from their social media, content marketing, and marketing automation services. What they have seen is that gaining subscribers and using engagement to connect with potential customers helps to build a relationship that creates a positive online reputation and lasting client relationships.
“It’s not enough to just do standard advertising anymore. Today’s customers, especially in the B2B Services marketing space, want to see engagement marketing strategies,” says a Content Marketing Manager at Jumpfactor. “People want to work with people, and they want to know that companies value their thoughts and ideas.”
The marketing team at Jumpfactor Digital has been leveraging this knowledge by helping customers strategize their online marketing content and coordinate with other marketing and PR efforts. They have also seen statistics that show using content marketing tactics such as LinkedIn Groups and Webinars offer advantages that help to expand a company’s influence in the market.
Analysis has also revealed that creating two-way conversations on social media sites helps to encourage brand following. A company's Twitter Followers and LinkedIn Group participants are far more likely to hire the firm that they have already been engaged with.
Once prospects are engaged within social platforms, they are more likely to visit company web pages, where they can engage with the business further by downloading content and subscribing to email nurture campaigns.
Having content which is specifically tailored to the buying stage of the prospect is also critical. Buy cycles and process tend to be quite different for Services Engagements and as such it's critical to ensure that your content is properly aligned. Working with a firm that has specific experience in marketing for Service Firms can provide a major advantage.
To access the list of Top Content Marketing Strategies for 2013 click here. You can also request a free content marketing strategy from Jumpfactor by calling 855-529-JUMP.
About Jumpfactor Digital
Jumpfactor is an award winning full service Inbound Marketing Agency specialized in Professional Services Marketing for Service and Technology firms. The agency's services include branding, search engine optimization, content marketing, social media marketing, and marketing automation services. Jumpfactor has physical offices in Canada, and the USA. The agency has won awards for best in class Enterprise SEO and Marketing Automation.