Kanga Care boosts eCommerce revenue by 54% by offering "buy now, pay later" through Sezzle/3dcart integration

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Cloth diapering innovator Kanga Care sees sharp increase in revenue and AOV in their 3dcart eCommerce website after implementing Sezzle to help customers finance their cloth diaper investments.

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"Sezzle allows us to offer a payment solution that will break up a sizeable purchase into much smaller, manageable payments." —Julie Ekstrom, Kanga Care founder

Kanga Care, LLC, a leader in the cloth diaper industry, announced today that their revenue has increased by 54%, accompanied by a 27% increase in average order value, after adding a "buy now, pay later" option to their online store via Sezzle. Kanga Care was drawn to Sezzle by its convenience and seamless integration with 3dcart, the eCommerce software powering the Kanga Care website.

"We started looking to 'buy now, pay later' solutions as we started seeing them pop up on other websites as a payment option. We knew that it would be an appealing option for our customers," said Julie Ekstrom, Kanga Care's founder. "For a family to purchase everything they need to cloth diaper from birth to potty training, it will cost around $450 – $500. This is a massive savings over buying disposable diapers, which will cost a family $3500 (per child) in just the first 3 years. However, the biggest difference with disposable diapers is the cost is spread out, package by package, over weeks, months and years. The cost of cloth diapers is usually an up-front, one-time purchase. Sezzle allows us to offer a payment solution that will break up a sizeable purchase into much smaller, manageable payments that are spread out just like buying a package every couple weeks."

Sezzle offers interest-free customer financing split across 4 payments, with instant approval for customers without impacting their credit. Kanga Care customers have shown increased motivation in buying cloth diapering kits as they are able to divide a $460 purchase across biweekly payments of $115. This makes cloth diapering accessible to more families with a wider range of budgets, while Kanga Care is still paid up front with Sezzle assuming all risk. Kanga Care customers also enjoy numerous online shopping features provided by 3dcart, including the popular Facebook login and Reward Points loyalty program.

To learn more about Kanga Care and their success with 3dcart and Sezzle, visit https://www.3dcart.com/lp/success-stories/kanga-care-cloth-diapers-sezzle/.

About 3dcart
3dcart (https://www.3dcart.com), located in Tamarac, Florida, is the most SEO-friendly eCommerce platform for retailers and internet marketers to grow their online stores' traffic and sales. 3dcart includes 24x7 Technical Support, 100+ Mobile-Ready Themes, order management software, built-in blog, email marketing tools and more. Since 1997, the company has been a leader in the eCommerce market, building online stores for businesses of all sizes. Today, 3dcart is Visa PCI Certified and a Google Partner.

About Sezzle
Sezzle (https://sezzle.com/), headquartered in Minneapolis, Minnesota, is the highest consumer-rated payment solution in the buy now, pay later space. Sezzle is allows shoppers to budget their payments over time by splitting purchases into four interest-free installments over six weeks. By offering this solution, Sezzle provides consumers with the financial freedom to buy what they want without having to fall back on high-interest credit cards or other payment options that may negatively impact their credit score. Sezzle has partnered with over 5,700 active merchants to help sellers increase sales, grow basket sizes, and improve conversion rates, all with no credit risk to the retailer.

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Jimmy Rodriguez
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