Keenability Owners Support the Professional Growth of Fellow Women

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Keenability, a woman owned marketing agency in the Palm Beaches, is promoting professional women by donating extensive marketing services to the non-profit organization YES! Palm Beaches.

Passion for Fashion Flyer

After attending a couple of YES! Palm Beach’s events, and having a firsthand experience with the impact this group of women have on others in the community, I was hooked.

Keenability, known for their keen eye on design, is giving back to the local community. Founded by four women, Keenability wholeheartedly supports
personal career development for women. YES! Palm Beaches coordinates networking and volunteering events for young professional women, while raising awareness and funds for Dress for Success® Palm Beaches.

Female C-level executives are still a minority in this day and age, as a study by Pew Research Center pointed out earlier this year, but the all-female executive team at Keenability is looking to change this. With the successful growth of the company, the COO, Jenny Figgs, felt it was time to help more women, and found the perfect opportunity do so with YES! Palm Beaches.

“I had been searching for a non-profit organization to work with for quite some time, and of course, I was looking for something that resonated with me,” said Figgs. “After attending a couple of YES! Palm Beach’s events, and having a firsthand experience with the impact this group of women have on others in the community, I was hooked.”

Keenability’s involvement, however, does not end with the Chief Operations Officer. The entire staff is collaboratively working in the fundraising efforts, by providing high-end creative and design for Facebook ads, storefront signage, sponsorship packets, and all other marketing efforts.

“When Jenny approached me about the opportunity to help this organization, I immediately knew that this was something I wanted our company to be a part of,” said Laura Ure, CEO of Keenability. “When brainstorming how we could be involved, it was clear to me that having professional design was the way to generate a greater awareness for their events and, ultimately, yield more funds for Dress for Success.”

The Passion for Fashion Rack Sale, benefiting Dress for Success, is the first event Keenability is sponsoring. We encourage our community to join Passion for Fashion at the Palm Beach Outlets, October 2nd - 4th.There, shoppers will find gently used designer outfits that are being given a second life. All the proceeds go directly to Dress for Success® Palm Beaches.

About Keenability:

Launched in the summer of 2014, Keenability was designed as a full-service marketing agency with a very simple goal: help spearhead the change in real estate marketing. The founders took it upon themselves to perfect the way brands were marketed. They are experts in molding weak brands into strong long-lasting successful brands. While they’ve helped clients beyond real estate, this is where they shine. Learn more:

About Yes! Palm Beaches:

The organization was recently founded with the goal of providing networking and volunteer events for young professional women in Palm Beach County. As part of the organization they provide women with advice and support the initiatives of Dress for Success in Palm Beach.

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Laura Ure
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since: 10/2013
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