Author Solutions Executive Keith Ogorek Releases “The Three Phases of an Effective Book Marketing Campaign”

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Topic is the focus of Ogorek’s presentation at the Textbook and Academic Authoring Conference, June 24, in San Antonio

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If you wait for your book to be published to begin marketing it, you’re too late.

Author Solutions, LLC, the world leader in supported self-publishing services, released a white paper Monday, titled “The Three Phases of an Effective Book Marketing Campaign,” ahead of a presentation by AS senior vice president of marketing, Keith Ogorek, at the Textbook and Academic Authoring Conference, June 24, in San Antonio.

“If you wait for your book to be published to begin marketing it, you’re too late,” Ogorek commented. “Understanding your target audience and goals before publishing will allow you to make informed choices throughout the production process that will best position your book to draw interest from readers and book buyers. These critical choices often make the difference between ‘a purchase and a pass.’”

Ogorek, himself a self-published author, identifies three phases in the book-marketing process—prepublication, prerelease and postbook launch—that authors should consider. In the white paper, he poses two thought-provoking questions that authors should address throughout the publishing and marketing process.

“It’s unfortunate, but too often good books get lost in the marketplace because the author, who worked so hard to create a quality work, mistakenly believes that consumers will simply ‘find the book,’” Ogorek said. “Executing a workable marketing plan is a key to being discovered by readers.”

Complimentary copies of “The Three Phases of an Effective Book Marketing Campaign” can be downloaded at http://www.authorsolutions.com/Publishing-Resources/The-Three-Phases-of-an-Effective-Book-Marketing-Campaign/.

For more information about Author Solutions, please visit http://www.authorsolutions.com, follow @authorsolutions on Twitter and “Like” us on Facebook at http://www.facebook.com/AuthorSolutions for the latest supported self-publishing news.

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Kevin A. Gray
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