Keller Williams Realtor Sonnie Harmon Helps Sellers Get Top Dollar

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New Orleans Metro Realtor® Sonnie Harmon, of Keller Williams, stands out among real estate agents because she believes in setting her clients up for success by educating them on what to do to get the most value out of their homes and under contract quickly.

Realtor® Sonnie Harmon

I meet with my clients weeks--sometimes even months--before they’re ready to put their home on the market, and together we create a to-do list. This will ensure a quick sale for the most money, and with as little stress as possible.

When listing a property, many real estate agents merely go to the home, put a sign in the front yard, post it to the MLS and just hope it sells. “This is not setting your clients up for success,” said Harmon.

Instead, Harmon walks all her sellers through a comprehensive pre-listing process. “I meet with my clients weeks--sometimes even months--before they’re ready to put their home on the market, and together we create a to-do list,” she said. “This will ensure a quick sale for the most money, and with as little stress as possible.”

As an experienced agent that services both buyers and sellers, Harmon knows what buyers complain about, what they will point out, and what they won’t pay top dollar for. So having a fresh set of experienced eyes to make the right recommendations to get that top dollar return makes for a valuable asset in a listing agent to any seller.

“I go over everything with them to create that all-important list,” stressed Harmon, who closed over $13 million in sales and referrals in 2018. Starting from the outside of the home and working her way in, Harmon walks with her sellers through the property, ensuring they write down the items she points out (wouldn’t want them forgetting anything!), making suggestions as simple as freshening up certain items, decluttering, rearranging furniture (staging), and/or recommending repairs within the seller’s budget. Completing these pre-listing tasks can make a world of difference. Then, after the to-do list has been completed and the home is ready to be listed, Harmon does another walkthrough of the property, ensuring everything is primed and ready for both the professional photographer and the upcoming open house.

There’s a reason why they are always saying, “Sonnie did it again!” Harmon has demonstrated with every one of her listings that she goes the extra mile—a very important part of her pre-listing process that most agents completely skip on—which is why Harmon finished 2018 as one of the top 1.5% of Realtors in the Greater New Orleans Area and nine surrounding parishes.

In addition to preparing the home for optimal showings, Harmon believes it is crucial to conduct extensive marketing and prepare for what she calls “The Mega Open House,” which is the first time prospective buyers will get a chance to view the home. “This open house is the make it or break it,” stated Harmon. “Nine times out of ten, if the home is in good condition and is priced right, I receive multiple offers on the property within 24 hours from the first showing. This allows the seller to choose which offer they want, and is the appropriate way to set your clients up for success.”

When working with her sellers, Harmon believes that preparation is key. “And being represented by a seasoned Realtor that not only knows how to negotiate but will also set you up for success will ensure you get what you want and need,” concluded Harmon. “As a seller, you should always take into consideration all of these benefits when working with a Realtor.”

About Sonnie Harmon, Keller Williams
Sonnie Harmon is a listing and buyers’ agent that specializes in helping her sellers get top dollar for their property and helps buyers get the most for their money on their home purchase. Her commitment to providing exceptional service to all her buyers, sellers and investors has helped her achieve Multi-Million Dollar Producer status year after year. For more information, call 504-301-7606, or visit http://www.sonnieharmon.com.

For media inquiries, please call the NALA at 805.650.6121, ext. 361.

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