New Book Allows Women to Identify ‘The Brands of a Man’

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Kelly Hanrahan’s latest release guides midlife women in reentering dating game at this stage of their lives

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The Brands of a Man” (published by Balboa Press) is a midlife woman’s guide for reentering the dating world, realizing that their male counterparts have grown up, too. Through extensive research and in-depth interviews with single midlife women, author Kelly Hanrahan has written this insightful, intriguing and entertaining book that surely will resonate with women—those in both the dating and mating game.

“The Brands of a Man” is a creative spin on the relationship-advice book with an anthropologist’s eye for behavioral patterns of the various “brands” of midlife men; there are eight of them. They are: Baby Boy, Control Cop, Damaged Goods, Desperate Dad, Eighteen Again, GBOH (Gold Band of Hell, aka Married), No Strings Attached and Sensitive Smotherer. The book features the real-life experiences of single midlife women with each of these man brands, and offers advice for determining which brand might be one’s brand of a man given what one now knows about themselves, and the opposite sex.

“These are good-natured men—all of them. But, honestly, when I reentered the dating world at age 40, these eight brands are whom I discovered ‘out there," says author Hanrahan. “And each of them have a key characteristic trait that defines them as that brand—whether he’s a widower as in Desperate Dad or badly hurt over his divorce as in Damaged Goods. That trait is there, and makes him that brand.”

In the book’s final two chapters, there is a psychological shift from identifying with the “man brands” to helping the single, midlife woman identify with her true inner core to ensure her search for lasting love considers whom she was then, and is now at midlife.

For a book excerpt, visit

“The Brands of a Man”
By Kelly Hanrahan
Hardcover | 5.5 x 8.5in | 252 pages | ISBN 9781504364508
Softcover | 5.5 x 8.5in | 252 pages | ISBN 9781504364485
E-Book | 252 pages | ISBN 9781504364492
Available at Amazon and Barnes & Noble

About the Author
In 2013, author Kelly Hanrahan took her book idea to the internet, and launched as a portal for connecting with single, midlife women who were dating for the first time in more than a decade. From there, “The Brands of a Man” was born. Hanrahan earned her master’s degree in journalism from Northwestern University’s prestigious Medill School. Throughout the ‘90s, she worked as a newspaper reporter and editor for various publications in New York and South Carolina. She has been recognized by both the New York Press Association and the South Carolina Press Association for her investigative journalism achievements. For more than a decade, she has worked in media and public relations for a Fortune 100 energy company. Hanrahan resides in the mid-Atlantic region with her two children.

Balboa Press, a division of Hay House, Inc. – a leading provider in publishing products that specialize in self-help and the mind, body, and spirit genres. Through an alliance with indie book publishing leader Author Solutions, LLC, authors benefit from the leadership of Hay House Publishing and the speed-to-market advantages of the self-publishing model. For more information, visit To start publishing your book with Balboa Press, call 877-407-4847 today. For the latest, follow @balboapress on Twitter.

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