We kind of think of internet years like dog years. If each year is like 10 years because of the rate of change in our industry, we have no choice but to adapt quickly or die.
Kelowna, BC (PRWEB) October 29, 2014
A decade is a long time on the internet. It’s a long time for an internet company to survive as well. Digital marketing agency in Kelowna, Twin Creek Media is celebrating its 10th year of business this month and knows all too well that good things never last long. The key is the ability to adapt to change.
“We kind of think of internet years like dog years”, explains founding partner and Creative Director, James Shaw. “If each year is like 10 years because of the rate of change in our industry, we have no choice but to adapt quickly or die. We need to learn new trends or technology, adapt to the changes, and execute good marketing strategies for our clients. Our success lies in filling that knowledge gap that exists in small and mid-sized companies in Western Canada.”
The company has evolved over the years from a strictly digital web design company into a well-rounded integrated marketing agency that encompasses the larger scope of business strategy and planning, producing digital and traditional marketing materials, and then seeing project through to the end. The “end” is a defined set of goals that the results are measured against. Results are fed back into strategies to close the loop.
Thomas Berger, Partner/Technical Director makes it sound easy, “Measuring results isn’t always difficult. You just have to actually do it. Then using the data as a reference, do more of what’s working, and less of what isn’t.”
Even after after 10 years, the agency has retained a sort of “start-up” atmosphere. The office is open with no walls. They team works as a group. The style is funky, yet practical.
“It helps us be more creative”, states Christina Van, the firm’s Art Director and third Partner. “Our management team can quickly communicate and fire back and forth across the room. In many ways, our office is just an extension of our client’s companies. We plug ourselves into the sales and marketing departments and work alongside them, even if we’re not in the same building.”
Long term client, Brenda Rayburn, Marketing Director at Best Western PLUS Kelowna Hotel & Suites, agrees. “Creating revenue generating programs, projects and contests with positive and measurable results—Twin Creek Media always delivers! I have had truly the pleasure of working with the Twin Creek Media team for 3 years now.”
The three partners are optimistic about the future. They have a crafted a company that aligns with their personal values and career goals, while providing a service that many companies need. They enjoy the variety of work, the challenge, and the opportunity to give back to the community. Perhaps there’s no billion dollar IPO in the near future, but in terms of “loving what you do everyday”, it doesn’t get much better.
From planning to production to promotion, Twin Creek Media has helped hundreds of businesses boost website traffic and sales. Recently, Twin Creek Media worked with Capri Insurance to create a new internal brand and communications materials, while for Space Centre Self Storage, a new website and Google Ad campaigns are producing 100% more results than expected.
For more information please contact:
James Shaw, Partner/Creative Director
Twin Creek Media Inc.