We’re looking at all the marketing channels—search engines, ads, online reputation, social media, website user experience, shopping cart optimization, email, mobile—and making improvements that are measurable.
(PRWEB) September 23, 2013
A few weeks ago the owners of TitaniumRings.com sat in the white sofas of the Kelowna marketing agency’s office and laid down the challenge, "We would like to go to the next step with our world domination plan. Can you get us there!?"
The Twin Creek Media team laughed, but was mostly excited for the opportunity to work with an international eCommerce business, reports James Shaw, Creative Director at Twin Creek Media. “We saw the challenge as a chance to apply everything we’ve learned in 9 years of online marketing."
Starting with a six month contract, the marketing team has to earn the trust of the jewelry eCommerce business through sound strategy and revenue producing online marketing campaigns.
“We’re looking at all the marketing channels—search engines, ads, online reputation, social media, website user experience, shopping cart optimization, email, mobile—and making improvements that are measurable”, explains Thomas Berger, Twin Creek’s Technical Director.
Known in the internet marketing world as A/B testing or multivariate testing, the changes made to a webpage, for example, can be measured against another version. The version that is the most effective wins.
“Defining ‘most effective’ depends on the goal”, Berger adds, “it could mean getting more clicks, or sign ups, or sales.”
TitaniumRings.com sells wedding bands for men and women, engagement rings, and black titanium rings. Each ring is custom made from a block of solid aircraft quality titanium. The ring designs appeal to a wide range of people, but sales are especially strong in the USA, Canada, UK, and Australia. The Kelowna marketing firm believes that as the team learns more about the customers and what they prefer, they expect that happier customers will turn into increased market share for TitaniumRings.com.
From planning to production to promotion, Twin Creek Media has helped hundreds of businesses boost site traffic and sales. Recently, Twin Creek Media produced a set of entertaining tourism videos for Best Western Plus Kelowna Hotel & Suites. For the University of British Columbia Okanagan Library, the team developed a fun, interactive educational campaign.
For more info, please contact:
Twin Creek Media