What is done before launch is far more important than what is done after launch
Tampa, FL (PRWEB) November 10, 2013
Crowdfunding Expert Kendall Almerico released five tips for people to follow before they start a crowdfunding project. While recently discussing why crowdfunding projects succeed, Almerico noted that one key element to every successful crowdfunding project is planning and organization before the project is launched. "There is a 99% chance a crowdfunding project will not reach its goal if there is no pre-planning or organization," the crowdfunding guru says. "What is done before launch is far more important than what is done after launch."
Here are the crowdfunding expert's five tips to planning a successful campaign:
1. Thoroughly think the project and rewards through before launch. Look at other similar successful crowdfunding projects and see what they did. Learn from their successes, and use them as inspiration. Have friends and family review what the plan and get their input. Make sure there is a compelling story, something people will care about, and rewards that people will want.
2. List, categorize and define your network. People who do not have a social network of potential supporters before they try to crowdfund a project have a far lower chance of success. "Crowdfunding projects are not like the baseball field in Field of Dreams," Almerico says. "Just because someone builds it, they should not expect that people will come and give them money." A crowdfunding project must be promoted to friends, family, co-workers, social media networks and everyone possible, for it to be successful. Before launch, go through all Facebook friends, Twitter followers, e-mail lists, phone contacts, and anyone who is a possible contact. List them all, and categorize them so to be able to market to them appropriately. The pitch to a family member will be different than the pitch to acquaintances on Facebook.
3. Define the "core" of supporters and get them ready to donate and help promote on launch day. Before launching a project, list the people who can be absolutely trusted to help promote the project, and who will also contribute without question. These people are the core who will help make the project successful. Make sure the core knows what is expected of them before launch, and make sure they donate to the project on Day One to give the project momentum. Be sure the core has whatever they need to be able to promote the project, make it easy for them. Write what they should send and give them a schedule to follow.
4. Research blogs, media and other sources of publicity. Get the names and contact information for bloggers who might write about the project, and reporters or others who might be willing to provide media coverage. Write a short e-mail or a press release, and have it ready to deliver to them on launch day. But for weeks before launch, reach out to the bloggers and journalists. Tweet to them, re-tweet their tweets, interact with them. Send them e-mails about what they have written. Engage them for weeks before pitching them.
5. Before launch, write every Facebook post, every Tweet and every e-mail that will be sent to each segment of the network. Create a schedule so that every day of the crowdfunding project, the schedule says exactly what to post, tweet or send. Having this step out of the way before starting allows the focus after launch to remain on the tasks that require time during the project, like media attention, requests from donors, and getting rewards out.
About Kendall Almerico:
Kendall Almerico is a nationally recognized crowdfunding expert and JOBS Act expert who has appeared in USA Today, Huffington Post, the New York Daily News, Business Insider, Fox Business Network and hundreds of newspaper, blog, radio and television interviews including CNN and The Sean Hannity Show. Almerico is also CEO of http://www.ClickStartMe.com, a crowdfunding site that provides individuals and businesses with an easy-to-use website to raise funds through online crowd funding. Almerico is also the founder of http://www.CrowdItForward.com, a charity-based crowd funding site that performs “Random Acts of Crowdfunding” and raises money for people in need through a 501(c)(3) charitable foundation.
Almerico is available for interviews and speaking engagements and may be reached by e-mailing media(at)clickstartme(dot)com or by calling 813.410.4658.