It wasn’t too many years ago when packaging was an afterthought for most foodservice brands. Today, we’re excited to see the thought the brands are putting into the packaging. It was interesting to note how many entries showed excellence in multiple categories.
FALLS CHURCH, Va. (PRWEB) November 12, 2019
The Foodservice Packaging Institute and QSR magazine’s 2019 Foodservice Packaging Awards competition named KFC the winner of the Package of the Year honor. The company won for its Cinnabon® Dessert Biscuits packaging, manufactured by WestRock.
“It wasn’t too many years ago when packaging was an afterthought for most foodservice brands,” said Natha Dempsey, president of FPI. “Today, we’re excited to see the thought the brands are putting into the packaging. It was interesting to note how many entries showed excellence in multiple categories. KFC’s Package of the Year is a great example.”
In addition to winning top honors, KFC earned first place in the Excellence in New Menu Launch category. The company designed a functional and appealing folding paperboard carton to launch this new product that united two well-known brands. Judges felt that the packaging cleverly included branding, functionality, convenience and manufacturing innovation. They were also impressed with the audible click on closure.
First place winners in the other categories included:
- Excellence in brand delivery: Long John Silver’s and Baldwin& for Long John Silver’s in-store packaging design system.
- Innovation in convenience: Genpak for its Clover line of containers.
- Innovation in manufacturing: Eco-Products, PBC. for its VanguardTM line of containers.
- The “wow” factor: Bahama Buck’s for its Island Pack manufactured by DanHil Containers.
For nearly two decades, the trade association and trade publication have partnered in these bi-annual awards to recognize innovation in the foodservice packaging industry. Many of this year’s entries reflected growing trends in both the packaging and restaurant industries.
“These entries show that the industry is addressing the changing needs of the customer, whether this means new packaging to support the growing delivery trend, grab-and-go options, or new products and materials designed to be recycled and / or composted,” said Dempsey.
Award recipients were recognized during FPI’s fall conference and featured in the November issue of QSR magazine. A full listing of award winners may be found on QSR’s website. Product images of all winners may be found in FPI’s photo gallery.
ABOUT FPI: Founded in 1933, the Foodservice Packaging Institute is the trade association for the foodservice packaging industry in North America. FPI promotes the value and benefits of foodservice packaging and serves as the industry’s leading authority to educate and influence stakeholders. Members include raw material and machinery suppliers, manufacturers, distributors and purchasers of foodservice packaging. For more information or to follow us on social media, visit http://www.FPI.org.