KickFire and iDimension Announce Live Webinar on How to Optimize Ad Spend through Keyword Intent Search & Personalization in Google Analytics

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KickFire and iDimension join forces to show how to leverage account-level IP address data to optimize ad spend in Google Analytics and Ads on Thursday, September 26, 2019.

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Targeted ads are an effective technique in an account-based marketer's toolkit. By only serving ads to in-market accounts, such as those that have visited your website, you take the guesswork out of display advertising.

KickFire®, the leader in IP address intelligence and company identification technology, announced today that it will partner with Google Analytics® Certified Partner, iDimension, to host a live webinar titled, “Optimize Ad Spend with Keyword Intent Search & Personalization in Google Analytics," on Thursday, September 26, 2019, at 10:00 AM/1:00 PM EDT. This informative webinar, hosted by KickFire’s Maggie Taylor Aherne and iDimension’s John Babb, will discuss how to enhance Google Analytics with B2B company firmographics and business intelligence.

During this webinar, attendees will learn:

  • How to identify companies visiting your website, clicking on your ad campaigns, and more
  • See what keywords users are searching for on Google and create custom intent audiences for those search terms to discover net-new accounts
  • Use Google Optimize to personalize based on company attributes, such as industry, revenue, employee count, etc.
  • Leverage Remarketing Lists for Search Ads (RLSA) to only serve ads to users that have visited your website

“Targeted ads are an effective technique in an account-based marketer's toolkit. By only serving ads to in-market accounts, such as those that have visited your website, you take the guesswork out of display advertising,” said John Babb, founder of iDimension.

Register for the live webinar: Optimize Ad Spend with Keyword Intent Search & Personalization in Google Analytics

“We are especially excited to partner with John Babb and the iDimension team. Having the distinction of being one of 18 US-based Google Marketing Platform Certified Partners ensures iDimension has extensive knowledge of the Google Analytics platform and pioneered the practice of remarketing based on user intent,” said Maggie Taylor Aherne, KickFire Director of Operations. “These skills, combined with KickFire’s IP address intelligence, bring a whole new level of insight and sophistication to the Google Analytics platform.”

To learn more about KickFire, visit KickFire.com, call 408-493-0456 or email sales(at)kickfire(dot)com. For more information about iDimension, visit iDimension.com.

About iDimension
iDimension was incorporated by John Babb in 1998, and serves customers worldwide from its Tampa Bay headquarters, as well as offices in Atlanta & Durham. We are focused on helping clients formally define success for their digital properties, deploy technology to accurately measure success, and then initiate an optimization cycle. Defining & measuring success are the foundation on top of which we help our clients improve.

A Google Analytics Certified Partner since 2010, and now a Google Marketing Platform Certified Partner, iDimension is 1 of 2 certified partners in Florida, and 1 of 18 in the US, that has achieved simultaneous Google product certifications for “Google Analytics,“ “Google Tag Manager,“ “Google Optimize,” and “Google Data Studio.” For more information, please visit iDimension.com.

About KickFire
KickFire is the leader in cloud-based B2B sales automation and IP address intelligence. The KickFire solutions are powered by TWIN Caching, an advanced, proprietary IP-to-company identification technology. TWIN Caching systematically caches and analyzes over four billion IP addresses, going beyond traditional IP association to uncover last-mile connectivity ownership. KickFire’s complete suite of solutions enables companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities. VisiStat, Inc., doing business as KickFire, is a privately held company founded in 2005 and based in San Jose, CA.

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Angela Hawker
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