Traditional and digital play are combining in unique, new ways to create devices, services, and software as well as encourage new play patterns.
New York, NY (PRWEB) December 12, 2013
Explore a dynamic new digital world through the eyes of kids when Living in Digital Times presents the Kids@Play Summit at the 2014 International CES®. The one day conference and four-day exhibit will reveal how technology is integral to the way kids learn and play and how that translates into unique opportunities in the kids’ marketplace.
“Kids have grown up breathing digital oxygen,” said Robin Raskin, founder of Living in Digital Times. “Traditional and digital play are combining in unique, new ways to create devices, services, and software as well as encourage new play patterns.”
A recent report by NPD Group reveals that 79 percent of parents with kids ages 2 to 14 say they or their kids have some type of mobile device.
This year’s Summit looks ahead to 2014’s hottest growth areas. It explores the “maker mentality,” which encourages kids’ constructive play, the convergence of toys and digital worlds, tablets and other mobile devices and the rich world of apps for kids.
The changing world of kids’ retail will also be addressed. “As kids play patterns change and technology becomes integral to their lives, retailers, manufacturers, and developers are struggling with how to attract and retain the next generation of digital natives and carve out a space in the $22 billion dollar toy market,” Raskin said.
Some of the companies that will have products on the show floor include Playworld Systems, Play-i, Vexx, WowWee, Techno Source, Sifteo and LeapFrog. Plus, don’t miss Playworld Systems’ life-sized playground that combines mobile app gaming.
Session highlights include:
A Survivors Guide to the Kids Business: John Barbour, CEO of LeapFrog and former president of Toys“R”Us will talk about how to find a place in the ever-changing kids’ market and what it takes to be successful.
This is David Pogue’s Brain: The former New York Times technology columnist will talk about why consumer technology is growing and reveal the new initiative he’s working on at Yahoo.
The Maker Mentality: Hear from the best maker experts in the world on how traditional kids play is blending with the maker mentality to create an entirely new marketplace filled with robotics, action toys, construction sets, creative tool kits and much more.
Five Golden Opportunities for 2014
Former CEO & president of Hasbro Interactive Tom Dusenberry and a panel of experts will explore key trends in the kids’ market including the maker revolution, entrepreneurial/experiential learning, 3D printing, robotics, app toys and new playground experiences as they showcase five hot new products that fit the bill.
The Kids@Play Summit, produced by Living in Digital Times, will be held during CES on Wednesday, January 8th, 2014 from 8:30 a.m. to 5 p.m. at the Las Vegas Convention and World Trade Center (LVCC). Innovations in kids’ tech will be showcased daily in the Kids@Play TechZone in The Venetian, Level 2, Venetian Ballroom from January 7th to 10th. Developers, manufacturers, distributors and service providers are encouraged to attend and can register using the CES website.
About Living in Digital Times
Living in Digital Times produces conferences and exhibits throughout the year that bring together the most knowledgeable leaders and the latest innovations that intersect technology and lifestyle. Among their many goals is to help companies understand what it means to be a consumer in today’s digital world and stay a step ahead in identifying key trends in their given marketplace. Living in Digital Times produces the following summits, exhibitions and events annually at International CES: Digital Health Summit, Silvers Summit, FitnessTech Summit, TransformingEDU, Kids@Play Summit, MommyTech Summit, Mobile Apps Showdown, Last Gadget Standing, FashionWare Show and the KAPi Awards. For more information, visit http://www.LivinginDigitalTimes.com.
The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at http://www.CESweb.org and through social media: http://www.CESweb.org/social.
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