Kinetico Water Systems Selects Fortiva Retail Credit for Second Look Financing

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Special consumer financing option betters lives by approving up to 40% of customers who are initially declined credit.

Kinetico Water Systems

We needed a flexible company who values customer service like we do and Fortiva has an impressive portfolio of happy clients along with decades of experience in the space.

Fortiva Retail Credit, the nation’s leading second look financing program, announces its partnership with dealers of Kinetico Water Systems to support Kinetico’s focus on improving the lives of various customer bases through special financing solutions.

“We've had a continual desire to help our customers who didn’t have a gold-plated credit history,” said Ted Jones, Vice President of North American Dealer Sales. “We needed a flexible company who values customer service like we do and Fortiva has an impressive portfolio of happy clients along with decades of experience in the space. Their expertise leads to more customer approvals, and those approvals give our customers a sometimes life-changing opportunity that they couldn’t have gotten without Fortiva.”

Second look financing is offered after a prime lender declines funding. The Fortiva Retail Credit program provides less-than-perfect credit customers with a line of credit to access the products and services they need. With revolving lines of credit, a customer can be approved for a higher amount than they initially intended to spend, allowing them to add more at the point of sale and down the road for products, installations and even warranties.

“We understand that there are worthy customers who may have hit a snag or a blip along the way, causing them not to be approved by a primary service provider,” said Mike Fredricks, SVP Business Development at Fortiva Retail Credit. “We’re here to back them up and provide approval options and payment solutions to a customer who may not have the full amount saved to pay for a service or product upfront.”

Fortiva also gives Kinetico a chance to capitalize on what would have been lost sales. This means more money to the bottom line, less sales disruptions during the application process and extra time for cultivating new customer relationships. For more information about Fortiva Retail Credit and second look consumer financing, please visit

“This financing program can benefit any major Kinetico dealer,” said Jones. “Partnering with Fortiva Retail Credit has been so easy and we’re very excited to have them as an integral solution to help more of our customers access the products and services they need.”


About Fortiva Retail Credit
Fortiva Retail Credit is a second look consumer credit program issued by Mid America Bank and Trust Company. The program leverages instant decisioning capabilities, deep underwriting and a paperless process to provide a best-in-class retail finance program for its clients. The flexible technology platform utilized provides a loan decision to consumers within seconds. Clients in a number of markets such as Home Improvement, HVAC, Furniture, Water Treatment, Electronics, and Educational Services offer the program for second look financing. Fortiva Retail Credit serves all U.S. markets including Puerto Rico and the U.S. Virgin Islands.

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About Kinetico
Headquartered in Newbury, Ohio, U.S.A., Kinetico is a leading manufacturer of water treatment systems. An extensive network of Kinetico dealers serving residential and commercial customers has helped more than a million people in nearly 100 countries experience the benefits of better water. Since 1970, Kinetico has prided itself on creating state-of-the-art water treatment systems that serve customers in an expanding variety of applications. The company also has offices and facilities in the United Kingdom, Canada, France and Denmark.

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Tessa Komer

Michael Mooney
Poston Communications
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