“The Reveal solution was developed to provide marketers like us with the capability to share relevant content with the right people at a scale that is otherwise challenging to unlock on social platforms.”
New York, NY (PRWEB) March 14, 2017
Kinetic Social, a leading technology enabled paid social marketing services company, announced today the launch of the Kinetic Reveal™ Audience Solution. Reveal is the first of several new data driven audience solutions resulting from Kinetic’s acquisition of the Spectrum Platform Company in late 2016.
Reveal provides a mid-funnel audience targeting solution designed to improve return on ad spend (ROAS) by identifying people who are interested in a brand before they visit the brand’s site or engage with the brand on social media. The technology monitors what people read and watch, categorizing content consumption 400,000 times per second to create proprietary audience profiles and drive qualified traffic, which becomes first party data.
Advertisers that work with Kinetic can now access audience data linking recent, relevant content consumption to mobile advertiser IDs to create custom audiences within all leading social platforms. Kinetic Social maintains preferred partner status and direct API integrations with all leading social platforms, enabling clients to immediately and efficiently activate Kinetic Reveal audiences and optimize toward brand KPIs.
The native targeting capabilities of the leading social platforms, derived from user data, are cornerstones of an effective paid social advertising strategy. At the same time, they are constrained by the inherent limitations of the available first party data of both marketers and the platforms themselves.
“Having worked with almost 400 leading brands over the last 5 years, we intimately understand the boundaries of the native audience tools. These tools are limited by the first party data of the brand and the social platform. With Kinetic Reveal, we are providing our brand customers with addressability and performance at scale in the mid-funnel by using our proprietary data to interpret content consumption on the open web and link it to the device id.” said Matt Gilbert, CEO of Kinetic Social. “It’s finding the right audience that matters, and doing so requires a highly sophisticated approach that includes client data, platform data, and specialized third party predictive signals further supported by the analytics to measure it. With Reveal, there is simply no reason for marketers to sacrifice transparency of data sources, precision, or performance to increase audience scale.”
The initial results of Reveal are impressive. Clients using Kinetic Reveal are realizing an average 4x lift in return on ad spend and are seeing similar lift in their retargeting pools as compared to native interest and look alike targeting options. They’ve also discovered new consumers that were hidden when exclusively using the native audience tools on social platforms, from both relevancy and recency perspectives. By finding these hidden audiences, the brands also improve their first party data at scale.
One of the first companies to try Reveal is SharkNinja, the maker of class-leading Shark® vacuums and the innovative line of Ninja® kitchen appliances and a highly respected direct marketer.
“The combination of Kinetic’s Digital Agency Services and the Kinetic Reveal Audience Data solution offers us innovative ways to maximize the return on our social ad spend and motivate increased budget commitments to digital channels,” said Shark Ninja VP of Digital Transformation, Ajay Kapoor. “With Kinetic Reveal, we have increased the ROI on our marketing efforts by exposing audiences on Facebook that would have otherwise not been exposed through our own first party data uploads, or the affinity based approach of Facebook’s native tools.”
For consumer packaged goods companies seeking to find the balance between meaningful reach and persona targeting, Kinetic Reveal represents a first in category solution.
“Kinetic Reveal’s potential is very exciting,” said Joey Bergstein, Chief Operating Officer at eco–conscious household and personal care product maker, Seventh Generation. “The Reveal solution was developed to provide marketers like us with the capability to share relevant content with the right people at a scale that is otherwise challenging to unlock on social platforms.”
Kinetic Social is leading the integration of data driven audience solutions with end-to-end social advertising activation services. Kinetic Reveal - its flagship audience product - is the first offering to leverage the company’s five-year history guiding its clients to success in paid social campaigns, combined with the industry leading content consumption Spectrum technology. Spectrum Audience Data signals reveal consumer mindsets and unlock scale beyond the capabilities of native tools by casting a wider net by connecting that understanding to social platform user IDs.
For more information on Kinetic Reveal, click here.
About Kinetic Social
Kinetic Social is a leading data driven, technology-enabled full service provider of paid social marketing solutions. Our comprehensive suite of services was developed for marketers seeking to maximize their return across social channels and includes campaign design, delivery, measurement, and optimization. By combining social campaign data, open web content signals, and social listening, Kinetic provides marketers with data-driven personalized audience targeting solutions that maximize the value of every customer interaction across paid media. Kinetic is based in New York with offices in Toronto and Chicago and was named one of Ad Age’s Best Places to Work in 2015. We are a Facebook Marketing Partner, an Instagram Partner, a Twitter Official Partner, a Pinterest Marketing Developer Partner, and a Snapchat Partner. For more information contact Kinetic Social at 646-561-0380 or visit us at http://www.kineticsocial.com.