Both our clients and our firm have grown and evolved, and it was vital that our branding reflect that evolution.
San Diego, CA (PRWEB) December 05, 2014
Klinedinst today launched its refreshed brand. The refresh branding includes a new logo, a cutting-edge website, and a new “Klinedinst. Problem Solved” messaging campaign.
“This is a long overdue refresh that has been in development for the past year,” remarked John Klinedinst, Founder and CEO of Klinedinst PC. “The last time we updated our logo was nearly 14 years ago, before 9/11 or the Great Recession. Both our clients and our firm have grown and evolved, and it was vital that our branding reflect that evolution.”
The new branding includes a striking new logo that modernizes the firm’s previous logo. “Our goal was not to completely wipe the slate clean with a logo that many clients had become accustomed to seeing,” noted Klinedinst. “This is much more of an evolution in our look.” The new logo changes color from green to navy blue, and updates the “Klinedinst Attorneys at Law” to simply “Klinedinst Attorneys.”
In addition, the set of lines in the upper right of the logo that formed a border have disappeared. “From a design perspective, we wanted to set the new logo free,” added Klinedinst. “The boundary lines in the lower left still form a foundation, representing the backstop that we provide to clients as their trusted legal advisor. However, the lines that created the upper boundary are no more. Just as no enterprise wants restrictions placed on their growth, we believed our logo shouldn’t have any limitations, either.”
The brand refresh is accompanied by a website that provides a new look and feel, while increasing internal collaboration. The new website includes a Content Management System that multiple departments can refresh and update in real-time. The website also features a responsive design, mobile capability, improved print functionality, improved navigation, and the ability to add video content.
To view the new Klinedinst brand and website, please visit:
Klinedinst has become the go-to firm for clients across California, and across the globe. Our litigators, trial attorneys, and transactional lawyers guide clients through every problem, finding solutions at every turn. The firms serves clients from offices in San Diego, Orange County, Los Angeles, and Sacramento. Whether protecting businesses in court, helping negotiate transactions, or handling matters in state, federal, or appellate courts, Klinedinst attorneys help to get the job done.