K’NEX® Celebrates 25 Years of American Design & Manufacturing

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2017 Product Line Invites All Children to Create WOW!

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The 2017 product line includes more than 50 new products, from glow-in-the dark roller coasters, Ferris Wheels, and buildable blasters to exciting open ended licensed building sets from Nitro Circus™ and MY LITTLE PONY®.

K’NEX Brands, the construction toy company where creativity clicks™ will celebrate its 25th anniversary at New York Toy Fair by introducing a new look and feel to the brand including a refreshed logo, tagline, website and package design! Designed to move fun-powered imaginations forward, K’NEX knows a child’s journey to wow begins with a single click and is pleased to have inspired STEAMagination™ inspired play for a quarter of a century.

When Joel Glickman invented the first and only color-coded building system in 1992, he didn’t set out to design an educational construction toy, his goal was to show kids that the only limit to building was their imagination. K’NEX prides itself on connecting Science, Technology, Engineering, Arts, and Math with imagination. STEAMagination can be found in every K’NEX set and with it building dreams become a fun-powered, 3-D reality.

The 2017 product line includes more than 50 new products, from glow-in-the dark roller coasters, Ferris Wheels, and buildable blasters to exciting open ended licensed building sets from Nitro Circus™ and MY LITTLE PONY®.

At a time when most toys are made overseas, K’NEX is committed to American design and manufacturing— all of its rods and connectors are made in Hatfield, PA at an eco-friendly manufacturing facility.

The entire 2017 product line will be shown in the K’NEX booth, #1377, throughout the duration of NY Toy Fair being held at the Javits Center from February 18-21, 2017.

For more information, please contact K’NEX PR Manager, Kate Loffio, kloffio(at)knex(dot)com.

About K’NEX Limited Partnership Group
Founded in 1992, K’NEX, a wholly owned subsidiary of Smart Brands International Co., LLC, did not set out to become an educational toy company. All it wanted to do was show kids that the only limit to building was the size of their imagination. 25 years later, K’NEX prides itself on connecting Science, Technology, Engineering, Arts, and Math with imagination. STEAMagination™ can be found in every K’NEX set and with it building dreams become a fun-powered, 3-D reality. Winner of over 390 awards and recognitions, the K’NEX product line has building toys specially designed for every age group and skill level. The K’NEX family of brands includes IMAGINE™ Building Sets, Thrill Rides™, K’NEX Education®, Kid K’NEX®, K-FORCE Build and Blast®, Mighty Makers®, Mario Kart™, Super Mario™, Plants vs. Zombies™, LINCOLN LOGS® and TINKERTOY® both under license from Hasbro, and more. From the living room to the board room, we are proud to help build the leaders of tomorrow. Join us at http://www.knex.com.
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Kate Loffio
K'NEX Brands
+1 (215) 996-4209
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K'NEX
since: 06/1999
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