More Metrics for Your Dealership Marketing Campaigns
“L2T’s philosophy has always been to provide transparent metrics to our dealers so they can make informed marketing decisions along with the hands-on support of our customer success team," says Jeff Kaufman, L2TMedia
EVANSTON, Ill. (PRWEB) August 05, 2021
L2T is thrilled to announce that we have enhanced our existing Performance Dashboard to provide our dealers with more pertinent metrics to monitor digital marketing campaigns effectiveness.
L2T’s custom dashboard was created with dealers in mind to supply a single destination to summarize and highlight transparent key performance indicators by all ten advertising channels broken down to the campaign level. No other provider in the market can provide customers with this level of robust reporting to evaluate campaign success across all their digital products.
“We know it can be challenging for dealers to piece together what is happening day-to-day with their marketing strategies, in addition to the daily demands of running their business,” says Jeff Kaufman, VP of Product & Strategy, L2TMedia. “That is why we built and continue to enhance the Performance Dashboard. L2T’s philosophy has always been to provide transparent metrics to our dealers so they can make the most informed marketing decisions along with the hands-on support of our customer success team. The dashboard gives dealers an easy, one-stop destination to review all their advertising channels, monitor their budget, view product KPIs and see their True Leads when and wherever they want.”
A sample of the recent updates include:
- Enhanced True Leads reporting; chats & texts now captured
- New Facebook video campaign metrics; cost per view and view rate
- SEO metrics like organic competitor tracking and keyword comparison tables
The dashboard is available to all L2T clients and is customizable. Dealers can create custom widgets to get easy access to the metrics they care about most. Data can be exported, and customers can set-up automated reporting to be sent directly to their email address. Plus, all L2T clients review this information monthly with their account strategist.
Contact our team of automotive marketing experts to get a demo of our dashboard and to discuss our lead generating digital marketing solutions.
About L2TMedia:
Established in 2007, L2TMedia brings more than a decade of automotive digital experience to retailers. L2T has a robust suite of digital products and has become one of the premier service providers of digital marketing solutions in the automotive industry. We partner with a range of dealership groups and OEM certified programs to help dealers build awareness, engage customers, and generate leads.
For more information, visit l2tmedia.com.