Older Real Estate Agents Not Utilizing Internet Marketing to the Fullest

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A recent survey completed by LaCanadaRealEstateAgents.com sheds light on a growing digital gap between older and younger real estate agents.

La Canada Realtors

La Canada Flintridge, CA

90% preferred print over the web and around half said that they already had a website and didn't feel the need to spend more money online.

Most experienced real estate agents are not utilizing social media and search engine traffic to increase leads and ultimately sales. Older agents will not bat an eye when approached with bus bench ads at $300 a month or sending flyers with an image of a single home they have listed, but will balk at the idea of spending money online. Sites like LaCanadaRealEstateAgents.com can supply La Canada Realtors a targeted audience looking for real estate agents in La Canada and nearby cities using detailed analytics and targeted search terms.

LaCanadaRealEstateAgents.com completed a survey with over a dozen real estate agents in La Canada and Glendale and asked them if they would be willing to pay the same amount of money for the same number of impressions via internet advertising or print advertising. A surprising 90% preferred print over the web and around half said that they already had a website and didn't feel the need to spend more money online. Although the survey questioned a small sample size, this type of thinking was much more prevalent in agents over the age of 45 than agents in their 20's and 30's. As more web savvy youngsters are entering the age of buying their first homes, internet advertising is something that cannot be ignored by the older generation if they wish to compete with the up and coming agents focusing on both real world and virtual advertising.

Sites like LaCanadaRealEstateAgents.com are bridging the digital divide between veteran real estate agents and the ever growing new media.

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Jess Yu