San Francisco’s Lance King of King Realty Group wins Five Star Real Estate Agent Award for the Second Year in a Row.

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Five Star Professional partnered with San Francisco magazine to identify and showcase an exclusive group of real estate agents who have demonstrated excellence in their field. Less than 2% of agents in the San Francisco area received this recognition.

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When I started in this business, I made the decision that we would look out for our clients' interests first and that the money would come

In addition to winning the Five Star Award in 2015 and 2016, King Realty Group’s Managing Broker has been acknowledged for his unique business model of high touch service, deep knowledge and experience in the markets he and his team cover, reputation as one of the industry’s best with peers and clients alike, usage of the latest in technology combined with old-school ethics, customer friendly rate structure, and absolute dedication to client interests.

In addition to the Five Star Awards Mr. King was featured on the cover of Top Agent Magazine for Northern California - - and interviewed by KGO, CBS News, and others for his deep insights into local real estate markets.

A veteran entrepreneur as founder of three successful companies in the construction and Real Estate fields, Lance got into the real estate business in a rather unusual way. “I started my real estate career buying and selling raw land,” he says. “Although never intending to start a brokerage firm, I obtained my broker’s license during my years in the land business just in case it might become useful later on. When a friend in the city asked me to sell his condo in 2005, I set up the company thinking it would never be more than a minor sideline. But our model really resonated with people and it took off, getting better every year for the last eleven years.”

The Five Star Real Estate Agent award winners have been carefully selected for their commitment to professional excellence and overall client satisfaction. The award is based on rigorous research with significant focus on customer feedback and providing quality services.

“When I started in this business, I made the decision that we would look out for our clients' interests first and that the money would come,” Lance says. “Taking this approach often means talking people out of buying places that have fundamental flaws or even out of buying at all. We take the long view, and it’s paid off big time both for our clients and for us. One of the things I’m most proud of is that not once have we ever had anyone say to us, ‘Why did you let us buy this place?’ so our client retention is off the charts. This award means a lot to me and my team because it validates our work ethic and confirms that you can do business the right way and still have great success.”

"Five Star Professional’s research is extensive, with more than 10 million consumers, peers and other stakeholders contacted each year. We are relentless in our efforts to identify those professionals with the utmost standard of excellence,” says Jonathan Wesser, Research Director, Five Star Professional.

About the research process:

Now entering its 13th year, Five Star Professional conducts in-depth, market-specific research in more than 45 markets across the United States and Canada to identify premium service professionals.

Five Star Professional contacts thousands of recent homebuyers to identify award candidates. Phone, mail and online respondents rate their real estate agent on 10 satisfaction criteria. Candidates with a qualifying client satisfaction rating move on to be evaluated on objective criteria such as experience, production levels and disciplinary and complaint history.

Real estate agents do not pay a fee to be considered or awarded. For more information, visit

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