New B2B Marketplace Connects Retailers with Emerging Beauty Brands

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Landing International Helps U.S. Buyers to Capture Demand for Korean Beauty

New B2B Marketplace for Beauty Buyers

The Marketplace will initially focus on Korean and Asian beauty products but will expand to brands from North America and Europe.

Landing International LLC announces today the launch of its Marketplace, the first online platform for retailers to discover new beauty brands from all across the world. Marketplace enables buyers to identify and connect with innovative brands to differentiate their retail environment, compete with alternative sales channels and drive sales. The platform exponentially increases the number of beauty brands that retailers can access and reduces time spent on due diligence, ordering, payment and replenishment.

The Marketplace will initially focus on Korean and Asian beauty products but will expand to brands from North America and Europe. The U.S. market for Korean beauty is projected to grow exponentially over the next few years. The American consumer is already purchasing five times the Korean beauty products they were than a decade ago. The advanced technology of Korean skincare is well established in the beauty industry and has led to new product categories (BB creams, CC cream, cushion compacts, and overnight creams) resulting in millions in retail sales.

“Our goal is to be the most efficient and enjoyable sales platform for retailers and brands to connect and transact. The current process for beauty buying has not kept up with the pace of consumer awareness and demand for new products. Consumers are driving demand for brands not readily available in their favorite stores,” says Sarah Chung, CEO of Landing International LLC.

Landing’s executive and advisory team has experience in launching global beauty brands to new markets, growing niche domestic brands to successful exits and working with leading retailers such as Sephora, Ulta, Nordstrom, Neiman Marcus, Bloomingdale’s, Macy’s, CVS, and Target.

HOW THE MARKETPLACE WORKS

Brands create profiles with products, marketing materials, sales channels, pricing, ingredient lists and relevant certifications. Retailers create profiles on current brands, categories, and customers. Search capabilities are available on both sides, using filters like price, trend, region, and product. Once brands and retailers are matched, Landing offers tools to manage the buying process. Landing replicates as closely as possible the experience of shopping on an e-commerce site.

About Landing International
Founded in 2014, Landing International LLC is the first online platform for retailers and distributors to discover new brands and for consumer product companies to launch, manage and grow in new markets. Landing partners with buyers and sellers of well-made products that are good for people and planet, and believes in the power of commerce to positively impact lives. The company has offices in Los Angeles and Seoul. For more information, visit: http://www.landinginternational.com

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Jane Oh
@LandingIntl
since: 04/2014
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