How Will Google’s Hummingbird Update Impact Law Firm Websites? Consultwebs.com Blogger Takes a Close Look

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In a new blog article, Andrew Miller of Consultwebs.com, a law firm Web marketing company, explains Google’s latest search algorithm change and the growing importance of lawyers using a “well-integrated content and Social Media strategy” in their online marketing efforts.

When Google initially announced the new Hummingbird algorithm update, they demonstrated the search on a mobile device instead of on a desktop. This was no accident. The future of search is moving towards an increase in mobile usage.

Law firms will need to closely link their online content and Social Media efforts in order to keep pace with Google’s latest search algorithm change, Andrew Miller of the Consultwebs.com SEO team writes in a new blog article.

Miller, an Outreach Specialist/Strategist with Consultwebs.com, wrote the article in reaction to the “Hummingbird” algorithm update that Google announced on September 26 in a press conference held in the Menlo Park, California, garage where the company started 15 years ago.

In the October 8 article on the company’s LawWebMarketing.com blog, “How to Hum to the Tune of Google’s Hummingbird Algorithm,” Miller explains that the update marks an attempt by Google to respond to the more conversational – and complex – way in which people search for information, goods and services when they speak their queries into phones.

Google’s search results – and rankings – will increasingly reflect the entire “conversation” or meaning of a search rather than the match of a few key terms, according to Miller.

“When Google initially announced the new Hummingbird algorithm update, they demonstrated the search on a mobile device instead of on a desktop,” Miller writes. “This was no accident. The future of search is moving towards an increase in mobile usage.”

As Miller explains, the Hummingbird update will allow Google to more broadly apply its Knowledge Graph, which Forbes.com describes as an “encyclopedia of 570 million concepts and relationships among them.”

Quoting Google’s Senior Vice President of Search, Amit Singhai, Miller says the Hummingbird update could impact 90 percent of search results – including searches for legal services.

However, Miller says, the update “doesn’t change much in regards to standard white-hat SEO practices.” In the article, he goes on to explain that the update simply means that integrating content and Social Media strategies will be as important as ever.

He notes that Google ranking factors include social signals, author authority and content relevancy.

“Above all, content drives the Internet,” Miller writes. “It is imperative that every article written, both onsite and off, is directly relevant to your audience, and that it positively contributes to the Internet as a whole.”

About Consultwebs.com, Inc.

Consultwebs.com, Inc., provides Web marketing products and services to law firms across country. The firm’s websites and online videos have been honored in the 2013 WebAwards, 2013 Communicator Awards, 2013 Webby Awards, 2013 Internet Advertising Competition Awards and 2012 Legal Marketing Association (Midwest Chapter) Your Honor Awards.

The company’s offices are based in North Carolina (The Forum I, 8601 Six Forks Rd., Suite 400, Raleigh, NC, 27615) and Kentucky (114 Main Street, Berea, KY, 40403). For more information, call Marketing Director Tanner Jones at (800) 872-6590 or (859) 353-7720 or simply submit the company’s online contact form.

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