Ravenna, Ohio (PRWEB) April 03, 2014
Executives at Portage Turf overhauled the company website to better promote their lawn care programs online, using search engine marketing tactics to reach consumers who use services like Google, Yahoo!, and Bing to find local businesses. Responsive Web design was integrated throughout the site to create a consistent user experience across devices of all sizes. The site adjusts appropriately for optimized viewing on desktops, tablets, and smartphones.
“Our new website was built from the ground up with purpose,” said company executive Brian Flower. “Not only does it talk about our services, but it explains why we do what we do and why customers should trust our expertise.”
Flower recognized the need for his website to be more easily found online. The goal of search marketing is to better position the lawn care company’s website amongst competitors’ on major search engines.
The new site’s responsive design also gives customers a consistent browsing experience, regardless of how and where they view the site.
“Throughout the development process, we kept in mind that more people are using smartphones and tablets every day,” said Flower, “So we built our site to flow seamlessly from device to device.”
A higher quality social media presence was also developed to better connect current and future clients to Portage Turf. New profiles on Facebook, Twitter, and Google+ let customers choose their favorite platform to reach out to Flower and his team.
Flower trusted The Web Guys, an Indianapolis-based company, to lead the website overhaul. The company provides professional search engine marketing and web design services for businesses across the country.
About Portage Turf Specialists LLC
Since 2007, Portage Turf Specialists LLC has been providing Portage County, Ohio, with lawn care and maintenance services including tree and shrub care, grub control, and organic lawn care programs. Interested homeowners in Ravenna, Kent, Aurora, and surrounding Ohio areas can visit the new website or call the company at (330) 296-8873.