Lehi, Utah (PRWEB) August 21, 2013
GroSocial, leading provider of social media marketing software for small businesses, pays homage to centuries of sales and marketing professionals by producing a special infographic, detailing 29 historic milestones in the evolution of lead generation.
Lead generation, the practice of identifying and contacting potential sales prospects, has been been a central part of business activities for millennia. From the first newspaper ad in 1690, the first American billboard in 1835, and the first radio commercial in 1926, to the first unsolicited commercial email in 1978, the first web banner ad in 1994, and the introduction of the term “Viral Marketing” in 1996, lead generation has undergone frequent transformation as technology advanced and businesses attempted to leverage new methods of communication. Businesses large and small continue to use lead generation to sell, grow and succeed, with mobile applications and social media contests as two of its latest incarnations. As technology and society evolve, lead generation will take on new and more complex forms in coming decades.
“In just the last 25 years, the lead gen landscape has changed almost beyond recognition,” says Matt Broderick, Content Manager for GroSocial. “As someone that works every day with social media, it’s exciting to see how it changes, even on a daily basis, and try to change accordingly. With this infographic, it’s amazing to see just how far we have come.”
“The Evolution of Lead Gen” infographic can be found at http://www.grosocial.com/graphics/evolution-of-lead-gen/.
GroSocial is the tool of choice for thousands of small businesses to generate leads through social media. Over 30,000 users worldwide turn to GroSocial's social media marketing software to look professional and create social media marketing campaigns and contests on Facebook and Twitter. In January 2013, GroSocial was acquired by Infusionsoft, all-in-one sales and marketing software provider for small businesses.