Innovative Lead Generation Techniques Unveiled by South Florida’s No. 1 Business Growth Group at Event About Building the Ultimate ‘Sales Funnel’

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Renegade South Florida Entrepreneurs (RSFE), the top business growth group in South Florida, opens the second quarter of 2014 with a 3-part series of monthly events starting with Part 1 on April 24, divulging lead generation tactics to reveal “The Anatomy of the Perfect Sales Funnel”.

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It doesn’t matter what business you’re in, if you don’t sell something, nothing happens... Unless you’re generating at least 10 new qualified leads every single day, you cannot afford to miss this workshop.

The number one business growth group in South Florida, Renegade South Florida Entrepreneurs (RSFE), announced that it will be covering lead generation techniques at the Part 1 of a new 3-part series of monthly events. The inaugural event will be held in Hollywood, Fla. on April 24, from 3 to 6:30 p.m., opening the second quarter of 2014 with the stimulating topic “The Anatomy of the Perfect Sales Funnel”. Registration is now available at

First-time guests are invited to attend the exclusive event at no cost, and will also receive a complimentary copy of the recently published ‘The Ultimate Success Secret’ South Florida 2nd Edition. The book, available also through Amazon, is co-authored by direct response expert and RSFE’s Chapter Director Andrew Cass, and renowned marketing guru, Dan Kennedy.

According to Baymard Institute, a web research company in the UK, 67.45% of online shopping carts are abandoned, across different industries. And judging by the results of an offline retail sales research conducted by Retail Metrics Inc. and announced by Bloomberg, the numbers are not better there – the study showed the industry’s first profit quarterly drop since the economic contraction that ended in 2009.

“It doesn’t matter what business you’re in, if you don’t sell something, nothing happens,” warns Cass. “Unless you’re generating at least 10 new qualified leads every single day, you cannot afford to miss this workshop. Leads are the lifeblood of ALL businesses and at the Lead Generation & Traffic Workshop, we'll show you what's working today, in the new economy, and more important, what's not working."

A video containing more information about the event that promises to get businesses “unstuck” through the crafting of the perfect ‘sales funnel’ is available at, where Cass also declares, “The ability to generate and convert quality leads is the real game changer, the critical factor and entry point of every good business today.”

RSFE members and guests can expect a few crucial takeaways from the Part 1 of this event series. One of them is for independent business owners who do not have a lead generating strategy in place – they will be guided to leave the room with a plan designed to bring them success in catching the right ‘eyeballs’.

The event will also feature a panel called ‘The Hot Seat’, when a RSFE member will take the stage to offer current strategies, describing the positives and negatives of each valuable experience. Cass will act as a ‘surgeon’, dissecting the spotlighted business, opening up discussions, and providing educated input.

To complete the series that focuses on ‘selling more with less resistance’, RSFE will bring in the upcoming months more details on building an effective sales process and following up system.

First time guests are invited to arrive at 2 p.m. for a special introductory session, also at no charge, when they can qualify to receive up to $1,000 in free business-building gifts and resources from Glazer-Kennedy Insider’s Circle, the #1 Direct Response Marketing group in the U.S.

About Renegade South Florida Entrepreneurs / GKIC Miami Chapter

RSFE is in partnership with GKIC, the world's leading direct response marketing organization, and also with InfusionSoft, the top all-in-one sales and marketing software built for small businesses. The RSFE events are where South Florida’s brightest entrepreneurs gather to discuss ideas and help each other achieve breakthroughs in their businesses.

Host and Chapter Director Andrew J. Cass is co-author with marketing guru Dan Kennedy in two editions of “The Ultimate Success Secret: South Florida Edition”, available for purchase through Amazon. Andrew is also a Direct Sales and Marketing Strategist, 'Dan Kennedy Certified' Business Advisor, speaker, owns his own Mobile Marketing business, and now hosts his own podcast Show – Sales Velocity Podcast.

Additional information about Andrew J. Cass and Renegade South Florida Entrepreneurs can be found at

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