David Clive Price Announces New Book in Master Key Series To Asia

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Following the successful reception of his book on 13 business cultures of Asia, The Master Key to Asia, David Clive Price has signed a contract with Panoma Press of London to publish The Master Key to China, the second of his Master Key series.

The Master Key to Asia

The Master Key to Asia

In almost every aspect of business in Asia, from launch to development and cross-border expansion, local culture is key.

Fresh from the APEC CEO Summit in Bali, where he witnessed firsthand the growing leadership by China of what the Chinese president Xi Xinping called “the Asia Pacific family”, the author and thought leader is convinced that a practical, well-informed introduction to the business etiquette, environment, culture and traditions of China is both timely and necessary for businesses in the West.

The Master Key to China will provide essential advice on intercultural and leadership issues in China, such as relationship building and networking (guanxi), expectations management, presentations and communications, negotiation and conflict management, as well as marketing and branding strategies for the diverse but interlocking Chinese markets.

According to Price, more and more Western entrepreneurs, global brands and companies are realizing the importance of local cultural knowledge not only for entry to huge and complex markets like China, but also for creating successful business partnerships, resolving misunderstandings and conflicts, adapting their mindset and targeting their brands.

“In almost every aspect of business in Asia, from launch to development and cross-border expansion, local culture is key,” says Price. “The choice of a successful partner in China is dependent on knowledge of a particular market and sector, competitive intelligence and immersion in the local business culture.”

The Master Key to China will feature case studies and interviews with CEOs and entrepreneurs in China and Hong Kong, where the author has operated his own company for many years.


With 25 years’ experience, a dozen Asian cultures, and fluency in four languages David Clive Price is a well sought out advisor, respected negotiator and influential speaker to a myriad global corporations. Working with Fortune 500 companies, major Asian financial institutions and trade development organizations, David Clive Price provides insider knowledge and tailored strategies for optimizing global business operations and building brand recognition in Asia Pacific markets.

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