The combination of Velocify with Lead Finance enables financial organizations to maximize their marketing investment
Wilmington, DE (PRWEB) April 14, 2014
Lead Finance LLC announced today that the company has partnered with Velocify, Inc. as a preferred lead provider, offering the financial industry a seamlessly integrated solution for receiving and managing their financial sales leads. Starting today, customers using Velocify LeadManager will be able to integrate directly with Lead Finance’s interactive advertising network and begin marketing their financial products or services directly to retail consumers.
“Velocify is a natural integration partner for Lead Finance,” said Christopher Pio, VP of Sales and Business Development for the company. “Through this new relationship with Velocify, our clients can rest assured that their salespeople are focused on the best opportunities, with peace of mind knowing that no lead we generate is left behind.”
Lead Finance manages the Largest Financial Advertising and Performance Based Marketing network that is exclusively focused on the Finance Vertical. Unlike cost per impression (CPM) or pay per click (PPC) advertising, Lead Finance advertises their clients via interactive online advertisements, which provides a 100% measurable return on investment and is only billed to financial advertising clients on an acquisition basis. Through this new partnership, Lead Finance will continue to provide their front-end advertising solution, while Velocify will become the company’s preferred back-end sales automation solution, enabling customers to effectively manage sales opportunities from initial inquiry to close, with systematic phone, email, and SMS follow-up that is guided by proven-to-convert industry best practices.
“The combination of Velocify with Lead Finance enables financial organizations to maximize their marketing investment,” said Michael McGuire, SVP of sales at Velocify. “With Velocify companies are able to quickly capture and capitalize on new leads generated through Lead Finance, ensuring every lead is worked with the right level of rigor and discipline.”
Lead Finance’s Cost per Lead (CPL) pricing model is advantageous to financial organizations that have results-oriented marketing budgets, allowing advertisers to pay only for qualified leads, opposed to clicks or impressions. Through this method of performance based marketing, organizations only pay for measurable results, avoiding the risk of paying large amounts for advertisements that are essentially ineffective.
About Lead Finance
Lead Finance manages the Largest Financial Advertising and Performance Based Marketing network that Exclusively Focuses on the Finance Vertical. Unlike cost per impression (CPM) or pay per click (PPC) advertising, the company connects retail consumers directly with financial products and services via their proprietary interactive online advertisement, termed Advertising Island™ which provides a 100% measurable return on investment that is only billed to an advertiser on an acquisition basis. Real-time conversion statistics are available through a backend user interface and can be fully integrated with existing database solutions and leading CRM management software.
Velocify, Velocify LeadManager and others are among the trademarks of Velocify, Inc.
A full list of Velocify’s products and features can be found here.