Validar Inc. Announces Update to Lead Import for AppExchange

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For eight years, Lead Import for AppExchange has enabled Event Marketers to automatically drive leads direct from the show floor into their organization for immediate follow-up and treatment.

Today, Validar Inc, a leading provider of lead management technology for event marketers, announces an expansion of Lead Import for AppExchange focused on serving event marketers that use as a portion of their lead management foundation.

With this update, Event Marketers and Tradeshow exhibitors will have even more control over the data integrity within their organization. Lead Import for AppExchange now enables system administrators to overwrite and update any blank custom field within their organization whether it be a check list, Boolean logic or Record type.

Lead Import for AppExchange is the premier tool for managing, categorizing and importing offline lead sources, like Validar’s Universal Lead Capture lead retrieval solution used at Tradeshows, SMS or QR Code Opt-in landing pages and registration kiosks. With Lead Import your tradeshow and event data is automatically scored, posted, de-duped, and mapped to any field, distribution rule, campaign or campaign member status. This allows for immediate and effective treatment of leads within By reducing the cost to process and enter leads, cost to qualify, and increasing the average net sales per lead by reducing lead decay, Validar’s Lead Import for AppExchange is of tremendous value to many departments of your organization.

“Our customers have been asking for even more flexibility in how they import and map lead qualification data into With this update, we provide even more control to companies that have complex lead and campaign distribution requirements”, says Victor Kippes, CEO of Validar.

To learn more about Validar’s lead capture and registration solutions, please visit To learn more about Lead Import for AppExchange, please visit our listing on the http:// AppExchange.

More about Validar
Validar Inc. is the leading provider of lead management, lead capture, registration, and feedback technology for event marketers. Validar’s technology and services help customers close the loop between event marketing and sales by providing the ability to drive relevant activity to sales while measuring the performance of their event marketing campaigns.

“We want our customers to understand the true economic value of their event marketing efforts,” Victor Kippes, CEO of Validar.

Additional news and information about the company is available at
OR contact: Gwen Snyder, gwens(at)validar(dot)com (206)264-9151 x8508

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Victor Kippes
Validar Inc.
+1 (206) 577-1123
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Gwen Snyder
since: 04/2009
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