Seniors, and their adult children, think and behave differently in today’s world…and marketers need to understand these differences and adapt accordingly.
Lombard, IL (PRWEB) February 21, 2014
Stevens & Tate Marketing is strengthening its presence as experts within the senior living and aging care services industry across the Midwest. President Dan Gartlan and Internet Marketing Director Nicole Wagner have both been selected for significant speaking events occurring during the spring of 2014.
Wagner will be presenting at the Life Services Network (LSN) 2014 Annual Meeting & Exhibition, being held at the Donald E. Stephens Convention Center in Rosemont, IL. Her session, “Effective Search Engine Marketing Techniques for Senior Living Communities” will take place on May 1, 2014 from 2:15-3:15 p.m. This is Wagner’s third consecutive year speaking for LSN, which is expecting over 3,000 senior living industry professionals in attendance. When asked about the upcoming event, Wagner stated that she is “looking forward to sharing new insight into online tactics and techniques for the senior care market today.”
“The online world changes so fast,” Wagner said. “Each year is a new opportunity for me to help organizational leaders hone in on the latest issues in search and social media, and learn new strategies to maximize the impact of their efforts.” Her LSN presentation will offer a real-world perspective on search engine marketing, including social media and website optimization, and how it affects the increasingly interactive senior marketplace. She will include specific examples and actionable strategies that brands can begin to implement right away to enhance their success.
Gartlan has been asked to speak at the exclusive Public Relations, Admissions, Marketing and Fund Development Conference (PRAMD) hosted by LeadingAge Ohio on April 11, 2014. Selected again for his specialized expertise, this will be Gartlan’s second year in a row speaking for a LeadingAge Ohio event. As champion of the innovative Attraction Marketing concept (http://www.AttractionMarketingUS.com), he has been instrumental in educating business leaders on the program and its processes across the country. His presentation for the PRAMD Conference, “Attraction Marketing Strategies for the Senior Care Market in 2014,” is highly anticipated by association members.
According to Gartlan, he will be expanding on proven tactics and strategies that, when used together, can help draw prospects in and drive enhanced business performance. Attendees will discover how they can increase efficiencies and strengthen their marketing programs to get greater results in a competitive marketplace.
Additionally, Gartlan stated that the presentation will also include an in-depth look at recent survey data collected by the agency. “Seniors, and their adult children, think and behave differently in today’s world…and marketers need to understand these differences and adapt accordingly,” Gartlan said. “By gaining deeper insight into this consumer set, leaders can adjust their strategies to better match their audiences, which can greatly impact the success of the marketing programs they put in place.”
Both of the Stevens & Tate presentations this spring present exciting opportunities for senior living and aging care organizations to expand their marketing knowledge.
The respective associations (LSN and LeadingAge) represent Independent Living Communities, Assisted Living Communities, Skilled Nursing Facilities and Continuing Care Retirement Communities (CCRCs) throughout their regions. For more information about the 2014 LSN Annual Meeting & Exhibition or the LeadingAge Ohio PRAMD Conference, visit http://www.stevens-tate.com/blog/.
Stevens & Tate Marketing (http://www.stevens-tate.com) is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in senior living, medical/healthcare, business-to-business, food, grocery, retail, travel/tourism, and real estate industries.
To learn more about the speakers at Stevens & Tate Marketing, visit http://www.stevens-tate.com/speakers.cfm. To discuss specific speaking opportunities for your organization or association, contact Erin Wiech directly by calling (630) 627-5200 or via email at ewiech(at)stevens-tate(dot)com.