Legal Marketing CEO Jennifer C. Goddard Returns To International Digital Marketing Conference

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Jennifer C. Goddard, CEO of legal marketing agency Integrity Marketing Solutions, has been invited to return to present before the international digital marketing conference, Local Search Today, in Amsterdam on June 22. Goddard will speak on the key values and core beliefs that drive a digital marketing agency and how these differ from traditional marketing agencies.

Legal Marketing guru Jennifer Campbell-Goddard

Jennifer C. Goddard, CEO, Integrity Marketing Solutions of Kansas City

"Too many law firms don't "get" digital, don't respond quickly enough or appropriately to online leads, and then get frustrated that their online efforts don't drive revenue. We're going to help them change all that!"

Jennifer C. Goddard, CEO of the Kansas City-based legal marketing firm Integrity Marketing Solutions, has been invited to return to present before an international digital marketing conference in Amsterdam on June 22. The conference brings together industry thought leaders who will focus on developments in digital marketing and online search. Other presenters include Google, Twitter, Yext, and Uber.

Goddard has been asked to focus her presentation on her experience and insights into how a U.S. legal marketing agency serves lawyers and law firms with digital marketing. Specifically, she will address the key values and core beliefs that drive a digital marketing agency, and how these differ from traditional marketing agencies.

Conference organizer Peter Buxton said he was pleased that Goddard accepted their invitation to return.

"Jennifer's presentation at the Local Search Today! conference in December 2014 was evaluated by delegates as the best presentation of the event. She made a clear case for the massive changes needed to market goods and services now that the sales funnel has been replaced with a dynamic and fragmented path that demands a far more sophisticated approach to marketing. The delegates came away with both theory and best practices. Jennifer's presentation style is both entertaining and informative. She is a great addition to our programme," he explained.

IMS has been in business as a legal marketing agency for more than 20 years, originally founded as a traditional, print-centric agency. Under Goddard’s leadership, the company has successfully navigated the transformation to digital, and experienced double-digit growth each year since 2008. Goddard will share her insights about how this was accomplished and where she sees the future for both traditional and digital agencies.

Two weeks before leaving for Amsterdam, Goddard will be conducting a Legal Marketing Boot Camp for attorneys at the IMS headquarters in Kansas City. She says one of the most important things attorneys need to learn about digital marketing is how very different it is from traditional marketing.

"Law firms today must understand and plan for these inherent differences. They can't afford to be the analog guy in a digital world. Digital leads require a different response and process than old-school referral-based leads. Too many law firms don't "get" digital, don't respond quickly enough or appropriately to online leads, and then get frustrated that their online efforts don't drive revenue. We're going to help them change all that!"

About Integrity Marketing Solutions
Integrity Marketing is a digital marketing agency specializing in practice development and marketing for estate planning attorneys and elder lawyers. Clients range from solo practitioners and small boutique firms to some of the better known and larger law firms and departments across the country. Since 1995, the IMS mission has been to help attorneys have a more profitable and enjoyable estate planning practice. Learn more at integritymarketingsolutions.com

About the Conference
Sponsored by Local Search Today!
June 22-23, 2016 | Amsterdam
What is the DNA of a Digital Marketing Services Agency?

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Shari Peyser
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