RE/MAX Realtor Lenny Maiocco Launches Video-Focused Website

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Broker Lenny Maiocco, of The Maiocco Group at RE/MAX Alliance on Walnut, recently launched a revamped website integrating professionally produced videos to virtually show listings, city profiles, neighborhoods, preferred services and more.

Lenny Maiocco

It’s pretty cutting-edge and all professionally produced in a studio. There hasn’t been anything like it before in this area for this industry.

“It’s pretty cutting-edge and all professionally produced in a studio,” said Maiocco. “There hasn’t been anything like it before in this area for this industry.”

In the videos, Maiocco discusses properties for sale or lease and their amenities over the backdrop of a slideshow about the property and immediate surroundings being featured. He had the idea to do videos for ten years, and it has been a work in progress for the past three months. The videos are informative, fun and interesting.

“It’s a great marketing tool that can be pushed on every social media platform: Facebook, YouTube, Twitter, Instagram, LinkedIn, blogs, etc.,” said Maiocco. “The videos are quick and to the point, and I work with Denver-based Uli Productions to make them look slick and professional.”

The goal of the videos is to reach potential clients and give them an idea of how Maiocco does business and how he can help them achieve their goals; whether it’s selling or buying a home or investment property. It enables Maiocco to give homebuyers the best information about a property, while keeping him at the forefront of technology.

“My client demographic ranges from millennials to baby-boomers, so this allows them to thoroughly view a listing or neighborhood prior to scheduling an onsite appointment,” said Maiocco. “Video is the future, and the future is now.”

As for new enhancements to his already robust website, Maiocco plans to integrate an interactive 360-degree virtual tour. Visitors to the site will be able to view listings from their smartphones and the virtual tour will move throughout the home as you move your phone.

About The Maiocco Group, RE/MAX Alliance on Walnut
Lenny Maiocco, broker at The Maiocco Group, works with sellers, buyers, and investors. Go to for more info. They service the entire Front Range of Colorado including Boulder, Louisville, Superior, Lafayette, Longmont, Niwot, Broomfield, Westminster, Denver, Aurora, Erie, Fort Collins, Loveland, Firestone and Frederick. For more information, please call (720) 201-1114. The office is located at 1911 11th St., Suite 107, Boulder, CO 80302.

About the NALA™
The NALA offers local business owners new online advertising & small business marketing tools, great business benefits, education and money-saving programs, as well as a charity program. For media inquiries, please call 805.650.6121, ext. 361.

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Tiffani Tendell