Leslie Lawson Homes Partners With Side in Ignite Real Estate To Fuel Its Service-Oriented Approach

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Leslie Lawson Homes today announced Ignite Real Estate and its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses.

Leslie Lawson, Founder of Ignite Real Estate

Leslie Lawson, Founder of Ignite Real Estate

For us, real estate has always been about collaboration. We are thrilled to be partnering with Side, a like-minded industry leader whose state-of-the-art marketing, technology, administrative, and legal services will enable us to evolve alongside our clients.

Leslie Lawson Homes today announced Ignite Real Estate and its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses. The partnership will ensure that Ignite Real Estate, a tech-focused firm rooted in the spirit of service, is powered by the most advanced platform in the industry.

Ignite Real Estate was founded by Leslie Lawson, who uses her extensive industry connections and bold enthusiasm to bring Temecula-area residents’ real estate visions to life. Lawson is well established in the real estate industry. She has been recognized with accolades such as Million Dollar Month Awards and Top 5% Winners Circle, as well as being named among the top 10 of 1,000 agents at her previous brokerage. Her work has also been featured in Executive Agent Magazine at the request of her clients and peers.

Leslie Lawson and her husband and co-founder, Kevin Lawson, are longtime Temecula residents. As a retired CAL FIRE Deputy Fire Chief and Peace Officer, Kevin Lawson uses his strategic knowledge of client-customer relationships and attention to detail to offer buyers, sellers, and investors a better understanding of high-level elements throughout the transactional process.

Partnering with Side will ensure Ignite Real Estate remains at the cutting edge of the evolving real estate market while allowing its agents to continue delivering premium services to their clients. Ignite Real Estate agents are fully supported by a one-of-a-kind premium brokerage platform, which provides transaction management, property marketing, lead generation, business growth opportunities, vendor management, and infrastructure solutions.

“For us, real estate has always been about collaboration,” said Leslie Lawson. “We are thrilled to be partnering with Side, a like-minded industry leader whose state-of-the-art marketing, technology, administrative, and legal services will enable us to evolve alongside our clients. We pride ourselves on being the first responders to their property needs, and Side will help us more efficiently do so.”

Side is led by experienced industry professionals and world-class engineers who develop technology designed to improve agent productivity and enhance the client experience. Based on its belief that homeownership is a fundamental human right, Side is on a mission to improve the public good by providing top-performing real estate agents, teams, and indie brokerages with the best system, support, service, experience, and results.

About Ignite Real Estate

Temecula-based Ignite Real Estate offers buyers, sellers, and investors an experience rooted in the spirit of service. Driven by their collaborative approach, founder Leslie Lawson and husband and co-founder Kevin Lawson, a retired CAL FIRE Deputy Fire Chief and Peace Officer, leverage their complementary skill sets and tech-forward strategy to elevate industry standards. For more information, visit igniterealestate.com.

About Side

Side transforms high-performing agents, teams, and independent brokerages into successful businesses and boutique brands that are 100% agent-owned. Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive, grow their business, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit http://www.sideinc.com.

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