LI Advantage Payroll Announces New Managerial Appointments

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Long Island Advantage Payroll Services, the region’s largest independently-owned payroll provider is pleased to announce the appointment of Joseph LaRocca to the position of Senior Sales Director and Agatha Konstantatos to the position of Marketing Manager.

In his role, Joe will focus on growing and developing LI Advantage’s current sales team, as well as its expanding base of referral partners and enhancing our partner programs. Joe comes to the position with 15 years of managerial sales experience in the payroll industry. In his previous position Joe won 10 President’s Club Awards and the prestigious Board of Directors Award. At Advantage, Joe will be using those skills for the hiring of new sales reps to cover expanded territory, coaching existing sales representatives and using his knowledge to create an industry-leading sales training program. In addition, he plans to focus on the strengthening and implementation of current and new programs for our valued partners and clients.

“Joe will bring invaluable payroll-specific sales experience and leadership to our team,” said President and Co-Owner of LI Advantage, Rob Basso. “His track record in growing teams speaks for itself. Joe’s ability to mentor our team and give personalized advice will ensure our continued growth and only further improve our relationships with our clients and referral partners.”
Joe is a graduate of NYIT who resides in East Meadow with his wife Christine and their three children Joseph, Matthew, and Jessica. He is actively involved with his local chapter of the Boy Scouts of America.

Agatha Konstantatos has been with Advantage for 3 years as a member of its marketing department. In Agatha’s new role as Marketing Manager she will oversee current marketing efforts as well as the implementation of new programs designed to enhance Advantage's presence in an increasingly competitive marketplace. A graduate of C.W. Post with a Bachelor of Fine Arts in Film, Agatha came to Advantage from Major League Baseball Advanced Media where she was a Video Editor.

“Working with Agatha for 3 years already, I have come to know well the tenacious spirit with which she approaches each new challenge—always rising above and beyond it,” Basso said. “Advantage aims to constantly avail itself of the latest media and opportunities for brand visibility. We are confident that Agatha’s creative vision and abilities will elevate our brand to the next level.”

Agatha resides in Bethpage with her fiancé Michael.

Headquartered in Freeport, New York with an additional office in Hauppauge, New York, LI Advantage Payroll is the New York/Long Island metropolitan region's largest independently owned payroll and HR service provider. The company has grown each year since it was founded by President Rob Basso in 1996. Today the company has a staff of close to 50. Each year the company processes over $1 billion in payroll. Servicing the region for 17 years and the nation for more than 30 years, Advantage Payroll is strongly committed to delivering the best in customer service, payroll, human resources and time and attendance management, while playing a pivotal role in various community outreach initiatives. LI Advantage Payroll has the highest customer satisfaction rating among payroll providers in the region. For more information contact LI Advantage Payroll at (516) 931-8400 or visit Advantage online at

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Christine Cesarino
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Advantage Payroll Services
since: 12/2012
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