Global Stakeholder Mapping
New York (PRWEB) April 08, 2014
Download the white paper here: http://bit.ly/1ssk7oL.
New product launches in high-cost and competitive specialty areas are driving a rethinking of stakeholder engagement. As payers exert a stronger influence on potential market share by implementing cost-control efforts, new approaches to non-traditional stakeholder engagement drive integrated marketing efforts that can impact the perceptions of payers, physicians and patients around new products. Learn more about how to identify and engage networks of clinical, patient advocate, market access, governmental and physician stakeholders to optimize market access and marketing strategies.
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About Heartbeat Experts:
Heartbeat Experts is the leading stakeholder management solution provider serving 20 of the top 20 pharmaceutical companies and 18 of the top 20 medical device companies. Heartbeat Experts provides software and data for KOL identification, KOL management, pricing and reimbursement, formulary access, regulatory affairs, a suite of stakeholder engagement products including virtual advisory boards, HCP communities and market research.