The simplicity of the calendar is what makes it an effective positivity intervention.
Vancouver, BC (PRWEB) November 27, 2013
For the third year in a row, an internet-based life coaching company is applying research in positive psychology to make it fun and easy for thousands of people to be more kind during the holiday season, one small act at a time.
“The simplicity of the calendar is what makes it an effective positivity intervention,” explains Kurt Shuster, Noomii.com CEO and graduate of UPenn’s Master of Applied Positive Psychology program. “Each day we open a new door to the advent calendar and send our community of kindness ambassadors an email instructing them to perform a simple act of kindness such as ‘phone a friend’, ‘thank the mailman’, or ‘be a secret santa’”.
Participants love it.
Every year the advent calendar garners thousands of social shares on Facebook, Twitter, Google +, and Stumble Upon.
More importantly, excited participants share the meaningful experiences they have as a result of the calendar. “Phone a Friend” for Robin turned into a big family surprise, sneaking into town the weekend before Christmas to the delight of her mom, sister and nephew.
Working at a call centre, Andrea decided after “Smiling at Everyone” that “the best curve on anyone’s body is a smile”. Overall, participants gave a plethora of compliments, hid small surprises, dedicated songs to loved ones, and wrote thank you notes.
A small act of kindness can indeed have a big impact and in 2012, participants performed more than 3,100 Acts of Kindness in 24 days.
This year, Noomii has upped the ante in a 10,000 Acts of Kindness Challenge. Kindness Ambassadors are blogging about it, capturing kindness videos and photos, and planning kindness initiatives because, after all, it is better to give than to receive.
To participate in spreading more kindness during the holiday season, subscribe to the Acts of Kindness Advent Calendar at http://www.noomii.com/advent-calendar/ and become a Kindness Ambassador!