San Francisco, CA (PRWEB) July 28, 2014
Coming of Age: Bay Area recently unveiled its newly redesigned ComingofAge.org/BayArea website showcasing the brand in a more contemporary, feature-rich environment. Adding original content that has a strong, contemporary appeal for Bay Area boomers, the new site is visually compelling and lends itself to sharing on popular social media platforms to better inform and integrate the organization’s community of members. The redesign achieves the goal of increasing brand recognition while remaining true to the hallmarks that members have come to rely on, promoting awareness of people 50+ as resources for good in the community and encouraging volunteer service.
“The new website showcases who we are today and its more versatile platform allows us to nimbly respond to the changing needs of our members,” said Noreen McKeon, Program Manager. “We wanted our site to be a place where members can gather. As a web-based organization, we rely on our site to promote our workshops and inform members of volunteer opportunities and new initiatives. Our insightful articles revealing topics germane to Bay Area boomers, along with our newsletter and blog have always communicated the value of our brand. Now, visitors can share our vision and our compelling new content with their online communities via our easy-to-use social media tools.”
The organization and their web developer New Media Solutions put themselves in the minds of visitors that would actually use the site. Photos, color and font all needed to communicate a unified brand identity, while copy had to address two distinct audiences. The blog feed, video and Facebook updates – now showcased on the landing page – had to visually align with elements like the newsletter and calendar of events that current members count on. And beyond communicating the value, the team had to reinvigorate its two primary calls to action to people 50+, to volunteer to serve partner organizations (the key value-add the organization offers those partners) and to become members of Coming of Age:Bay Area. Seamlessly woven into the site are tabs and forms for joining and subscribing to the newsletter, workshops and volunteer opportunities.
“Coming of Age: Bay Area wanted a redesigned website that was familiar to people that have embraced the organization yet features fresh, modern ways of communicating their brand to people discovering the organization for the first time,” said Sam Cohen, Principal of New Media Solutions. “The main hurdle was finding a template we could modify that would engage new visitors and yet feel intuitive to older members. And by modifying an existing template – rather than designing from scratch – we were also able to keep the project within the organization’s budget.”