Lighting Industry Leaders Kalco and Allegri Crystal Retain DRS and Associates as Agency of Record

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DRS and Associates announces that it has been named agency of record across multiple marketing service disciplines by Kalco Lighting and Allegri Crystal by Kalco, which have been leaders in the lighting industry for almost 40 years.

“Our team has been aware of DRS and Associates and their reputation as one of the leading PR and marketing agencies in the architecture and design sector – especially recognized for their work with previous lighting brands,” said Wayne Falk, Kalco Lighting’s Vice President of Sales.

DRS and Associates announces that it has been named agency of record across multiple marketing service disciplines by Kalco Lighting and Allegri Crystal by Kalco, which have been leaders in the lighting industry for almost 40 years. As a comprehensive communications and marketing agency that represents luxury brands in the architecture and design market, DRS and Associates will provide innovative, integrated solutions to both Kalco companies, including brand marketing, messaging and communication, narrative strategy review, public relations, social media marketing, direct digital marketing trade engagement, advertising and content marketing.

“Our team has been aware of DRS and Associates and their reputation as one of the leading PR and marketing agencies in the architecture and design sector – especially recognized for their work with previous lighting brands,” said Wayne Falk, Kalco Lighting’s Vice President of Sales. “With their decades of experience and extensive connections in the different sales verticals that we operate in, they were a natural choice for us. We know that David Schlocker and his team at DRS and Associates will provide the knowledge and expertise that will help us evolve and reach new consumer and trade clientele while rejuvenating our brand’s ethos.”

“For over 20 years, we have developed a unique approach when it comes to providing and fulfilling our clients’ marketing and brand messaging requirements,” said DRS and Associates Founder and President, David Schlocker. “With a commitment to emerging media practices that meet ever-changing client objectives and diverse marketing conditions, we are excited to work with an industry leader like Kalco to help them develop new communication channels with customers. Our goal is to tell their story in an impactful way that will resonate with designers and inspire home-owners.”

In addition to bringing brand awareness to the Kalco and Allegri Crystal by Kalco names, DRS and Associates is tasked with promoting and bolstering the company’s partnership with esteemed Los Angeles news outlet The Hollywood Reporter. The Hollywood Reporter Home collection is part of the flagship entertainment media brand’s new initiative and launch of home decor products. Both brands have developed exclusive lines with THR that display today’s modern Hollywood-glamour sensibility. Additionally, Allegri Crystal has partnered with the world-renowned Austrian glass producer Swarovski, which is used in several of their lighting fixture collections.

Kalco and Allegri Crystal will showcase their new product offerings for 2020 at Lightovation, an international lighting tradeshow in Dallas, Texas that brings the best in residential lighting together under one roof. The conference will exhibit the latest trends, innovations and products in every lighting category including outdoor, ceiling fans, lighting controls and smart lighting systems. Lightovation will take place January 8-12, 2020 at the Dallas Market Center. Kalco and Allegri Crystal showroom locations can be found in DTM-3303 and DTM-4915, respectively.

About DRS and Associates
DRS and Associates is a full-service communications and marketing agency that provides a modernized, agile approach of combining public relations, digital and social media, brand positioning and marketing practices in order to obtain optimal results for their clients. With their headquarters located in Los Angeles’ NoHo Arts District and an office in the A&D Building in New York, their creative approach to targeting discerning lifestyle consumers and architectural, interior design, hospitality and building products arenas is both strategic and effective. Recognized globally for their understanding and expertise of the Architecture and Design market, DRS has worked with the world’s leading designers and manufacturers in the industry. To learn more, visit http://www.drsandassociates.com
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David Schlocker

Mariel Yohe
@DRSAssociates
since: 04/2013
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