Lilly Broadcasting Joins Growing List of Station Groups Executing OTT With Syncbak

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The station group expands it OTT strategy with nationwide syndication of local station content on Syncbak’s direct-to-consumer OTT app, SBTV.

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Lilly Broadcasting wants to reach viewers where they are, and that’s over-the-top. I can't wait to see how we grow with them." Jack Perry, founder and CEO, Syncbak.

Expanding upon its position as the leading provider of live broadcast streaming for stations in every market and from every major station group in the country, Syncbak today announced the addition of Lilly Broadcasting to its streaming platform. Lilly joins the growing list of station groups looking to Syncbak for its install once, deliver-to-many streaming technology, SimpleSync, to execute increasingly important OTT strategies.

Firing up Elmira, New York-based affiliate WENY, Honolulu affiliate KITV, Erie, Pennsylvania-based WSEE’s Erie News Now as well as Caribbean-based OCTV (known as One Caribbean Television) on Syncbak’s direct-to-consumer OTT app, SBTV, local content from these stations is now available to viewers and advertisers nationwide. In addition, Syncbak has expanded its footprint with Honolulu-based affiliate KITV by also powering the station’s website stream.

Syncbak powers over 12 million hours of live broadcast streaming annually to popular over-the-top viewer destinations such as CBS All Access, Hulu, Sony, Amazon, station apps and websites as well as its own consumer platform, SBTV. Known for its install once, deliver-to-many solution, Syncbak’s core technology, SimpleSync, takes a single stream from the station and packages it for delivery to any OTT destination. The company’s proprietary DAI solution, adSync, replaces traditional over-the-air ads with ads personalized to the viewer, in real time.

Launched in 2018, SBTV allows stations to deliver local programming to viewers nationwide. With SBTV, stations build over-the-top channels of live, previously aired and syndicated programming in markets they currently serve, and anywhere else in the US, if they have the content rights to do so.

“We understand the importance of providing our local station content to viewers on their terms; wherever and whenever they want to watch it,” said Kevin Lilly, President of Lilly Broadcasting. “Syncbak’s technology allows us to catch viewers going into and coming out of binge mode with our local news content, then keep them with programming like the Thunder at the Glen live stream this weekend and other fun, original programming on SBTV’s marketplace,” added Lilly.

“Lilly Broadcasting wants to reach viewers where they are, and that’s over-the-top,” said Jack Perry, founder & CEO of Syncbak. “Our SimpleSync technology allows them to streamline workflows and the cost associated with being available everywhere their viewers are, including nationwide on SBTV. I can’t wait to see how we grow with them” added Perry.

Any station wanting to go OTT right now can elect carriage on SBTV free of charge and have their own 24/7 always on channel running in a day; there is no cost to the station. SBTV feeds can easily be used to power existing websites and news apps.

WENY’s feature presentation, Thunder at the Glen, can be viewed live from Watkins Glen this Saturday August 3 at 7pm ET on or via the SBTV app for iOS, Android and Roku devices.

About Syncbak
Syncbak is the market leader in live streaming, powering live OTT on destinations like CBS All Access, Hulu, fuboTV, Sony, Amazon, the NFL, and more. Syncbak’s end-to-end platform, SimpleSync, is used by broadcasters for live-stream transcoding, cloud-based rights resolution, cloud-based DVR, device filtering, geo-location services, content management, stream monitoring, video clipping and dynamic ad insertion.

Syncbak recently expanded its platform with the launch of SBTV. SBTV leverages Syncbak’s industry-leading live-stream platform, SimpleSync, and its proprietary live DAI technology, AdSync, to deliver free, hyper-local content to viewers anytime, anywhere. The company was founded in 2009 and has offices in Marion, IA and New York, NY.

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Noreen Thurston
Syncbak, Inc.
+1 (319) 892-3022
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