Beauty Guru Joins Rapidly Growing Cosmetic Enhancement Trend, Seeking Out Expertise of Victorian Cosmetic Institute for Lip Augmentation

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Leading authority on cosmetic enhancement, Victorian Cosmetic Institute, are witnessing an ongoing surge in demand for more natural-looking results from dermal fillers. High-profile fashion and beauty blogger, Chloe Morello, has recently joined this fast-growing trend, opting to consult their team of cosmetic doctors for a lip augmentation.

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It also demonstrates how a subtle lip augmentation - such as enhancing the cupid’s bow - can make a big difference to the overall aesthetics of the face, particularly for clients who lack symmetry or volume in their lips.

Expert Melbourne-based cosmetic enhancement clinic, Victorian Cosmetic Institute (VCI), attributes Australia’s massive uptake in their non-invasive treatments to society’s recognition of Hollywood’s ‘plastic’ or artificial look being a thing of yesteryear. As appointments continue to increase exponentially, online beauty guru, Chloe Morello, has released a video to almost 500,000 YouTube subscribers detailing how she sought out VCI’s expert help for her recent lip augmentation.

As VCI’s highly skilled cosmetic doctor, Dr Sara Mullen, exclaims, “While appointments at the Victorian Cosmetic Institute have doubled year-on-year for the past three years for anti-wrinkle injections and dermal fillers, what is most interesting is that the volumes administered have decreased dramatically – the average client is consuming 20 per cent less than they did 3 years ago.”

“Gone are the days of Australians associating cosmetic injectables with ‘pillow face’ or ‘trout pout’. Today, they are seeking more natural looking results and in turn, it’s becoming more natural for people to seek treatment – a very interesting pattern indeed.”

Authority on beauty, Chloe Morello, recently joined the movement of natural enhancement, seeking out the expertise of Dr Mullen to perform a lip augmentation, a procedure which demonstrates the effectiveness of VCI’s signature injection technique.

As Dr Mullen explains, “As Chloe’s latest vlog clearly exhibits, the cannula injection technique used at Victorian Cosmetic Institute is superior to other clinics who still use needles. The use of the cannula provides a much more smooth, even and natural look. Most importantly, this creates significantly less bruising, leading to less downtime and shorter recovery.”

“It also demonstrates how a subtle lip augmentation - such as enhancing the cupid’s bow - can make a big difference to the overall aesthetics of the face, particularly for clients who lack symmetry or volume in their lips.”

However, VCI wish to warn anyone looking to follow this growing trend to ensure that they consult with a trained medical doctor who specialises in facial rejuvenation. They also advocate finding a physician who focuses on outcomes which are natural and enhancing.

“Our ongoing education of the Australian consumer and our 30,000 clients is that ‘less is more’ when it comes to cosmetic enhancement. The Hollywood inherited phenomenon of ‘pillow face,’ where the face distorts due to an excessive use of cosmetic fillers, is far removed from what we set out to achieve for our patients,” says Dr Mullen.

“For us, it’s not about transforming you into a plastic ideal, it’s about helping you to be the best version of yourself by tastefully treating areas where it is needed only. By naturally enhancing our clients’ appearances, we hope to improve their self-esteem and general wellbeing.”

With almost 500,000 subscribers, Chloe Morello is recognised as a beauty guru and high-profile fashion and beauty vlogger. She has recently undergone a lip augmentation with Victorian Cosmetic Institute’s dermal filler specialist and cosmetic doctor, Dr Sara Mullen, joining a huge wave of Australians who have opted for natural looking enhancements in the past 3 years.

Visit the Victorian Cosmetic Institute's website to discover more effective beauty treatments:

About Victorian Cosmetic Institute

Victorian Cosmetic Institute is Australia’s one-stop destination for everything cosmetic related and is unique in its offer of both surgical and non-surgical procedures. The Institute has two Melbourne clinics and a team of 40 cosmetic surgeons and doctors, nurses and support staff.

Utilising the latest research, products and technology, the Institute provides its clients with the most up-to-date techniques in surgical and non-surgical procedures; delivering the best cosmetic outcome and experience for every one of its patients.

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Nadia Gledhill
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